The National Football League Players Association recruited NMS to back their line during the Lockout of 2011. NMS came to the game garnering support on Facebook and Twitter, through petitions and digital PR outreach, and hustling to develop the critically acclaimed “Let Them Play” video featuring both players and fans.
After the video’s social media premiere, news outlets such as The Huffington Post, Ad Age, Business Insider, and Deadspin took the ball down the field, praising the campaign’s unique approach and scoring unpaid television coverage exceeding 13 million viewers.
