Eucerin needed to build their social media presence from the ground up. That meant opening their arms to conversations on healthy skin with millions of users on Facebook and Twitter, reaching influential health and beauty sites, and maintaining a fresh, positive face within key online communities.
NMS spread Eucerin’s message supporting the Skin First Movement, changing the discussion from couponing to education through a viral online pledge and bus tour leading up to National Skin Care Awareness Month. Recruiting more than 50 influential health, women and beauty bloggers as ambassadors, Eucerin experienced incredible organic fan growth in under a year, with coverage on sites like She Knows and Gal Time, and praise from fans for their highly personal service including a nomination for Mashable’s Social Media Customer Service Award. In September 2011, the campaign won the Social Media Initiative award from min Integrated Marketing.
