Chrysler needed to establish a solid foundation in social media for their five brands: Jeep, Dodge, Ram Trucks, FIAT USA, and the Chrysler brand itself. NMS immediately consolidated and optimized their current presences, launched nine new social profiles, one new branded blog, a comprehensive social listening platform, and built a customer care escalation process with Chrysler Group’s customer service, legal, public relations, and marketing departments.
In total, NMS managed 20+ branded social media profiles, and three branded corporate blogs. With a team of dedicated automotive enthusiast community managers, we produced top-of-segment consumer engagement that grew the social platforms’ owned audiences by more 2.7 million users, the first domestic automotive brand to amass over one million Facebook fans, a class-leading minivan Facebook page, and launched the first officially branded automotive Foursquare page.
The team attended 80 live events in over 35 locations, snapping more than 17,000 photos and recording over 2,600 hours of video footage, providing coverage from every major domestic auto show, ESPN Winter X-Games to the Dodge Viper Cup to the STIHL Timbersports Series.
The team created multiple branded video series, including a Road Trip featuring 16 bloggers driving from Detroit to Dallas behind the wheel of the all-new Chrysler 200, video back stories of the subjects in Chrysler’s award-winning “Imported From Detroit” Super Bowl advertisement, the “Real People, Real Trucks” video testimonial series for Ram Brand that became a national print campaign, and a cross platform showcase featuring auto enthusiast John Fortuno in his quest to create Fatchance 2.0, a highly-modified 2011 Chrysler 300.
