Domino’s Engages Social Media Pioneer, New Media Strategies, for Customer Engagement Strategy
New Media Strategies partners with Domino’s to focus on brand transparency and conversation.
"We're excited to partner with NMS as we look to find new and exciting ways to interact with our customers. NMS has a vast amount of experience to offer and we're excited to work with them as we reach out to customers in the social media space." - Phil Lozen, Social Media Specialist, Domino's
ARLINGTON, VA (May 27, 2009) – Domino's has taken decisive and progressive action in partnering with New Media Strategies to assist them in strengthening their relationships with consumers and online communities. As a leader in the industry, New Media Strategies has been asked to help Domino's continue to incorporate social media into their overall communications plan, expand consumer trust, and build excitement in new services and products like the Domino's Pizza Tracker and Bread Bowl Pastas.
New Media Strategies, which was acquired by Meredith Corporation in 2007, will support Domino's in listening to and engaging with consumers in diverse and dynamic communities ranging from Twitter and message boards to YouTube and blogs. Over the past 50 years, Domino's has been a staple in our local neighborhoods and a presence in our global community. Their commitment to delivering innovations in customer service remains a driving force in their business model. Domino's looks forward to reinforcing their dedication to the customer, while tapping into an authentic partner to help them grow and strengthen their online presence.
Key Links:
Twitter - http://twitter.com/dpzinfo
Facebook - http://bit.ly/DominosFacebookPage
YouTube - http://www.youtube.com/user/dominosvids
Quotes:
- Pete Snyder, Founder & CEO, New Media Strategies - "Domino's is a true innovator and an industry leading brand. We are honored to be partnering with Domino's and are excited to help them listen to, learn from, and engage with their customers through social media."
- Jon Eick, Online Brand Manager, New Media Strategies, author of sogoodblog.com - "As an avid food blogger I am proud to help spearhead the community engagement for Domino's. I am heartened to see Domino's engage online so quickly with its customers after the release of the employee YouTube videos. I've seen a lot of companies in the past not get involved - and have covered many of their unfortunate tales on my blog. I am proud to be working with a company that has chosen to take this head on."
- Phil Lozen, Social Media Specialist, Domino's - "We're excited to partner with NMS as we look to find new and exciting ways to interact with our customers. NMS has a vast amount of experience to offer and we're excited to work with them as we reach out to customers in the social media space."
Contact:
Leslie Bradshaw
lbradshaw@nms.com
703-253-4322