CAPABILITIES - Protect

Protecting Your Bottom Line, Online

“Rather than trying to intimidate or force critics offline, take them on with facts. If sites are not telling the truth or even being misleading, respond and explain why.” - TechDirt

Getting a "Google Alert" is no longer enough to keep a careful watch on your brand, candidate and/or issue. Similarly, trying to gauge just how "bad" an online mention of your brand, candidate and/or issue is – and how far it might spread – can be difficult when the terrain is unfamiliar. Another pitfall can be relying too heavily on software and not having human analysis to navigate the nuances of sarcasm, mention of the actual brand vs. a similar and common word, abbreviation-based text-speak and the influence of the site owner and his or her community. What warrants a response? How best can you correct misinformation on a blog, on Twitter or in Wikipedia?

At NMS, we are here to help you understand the challenges earlier rather than later and provide the strategic guidance, context and counsel to help you determine the appropriate response strategies and tactics.   Following are specific brand protection services offered by NMS:

• Real-time Early Warning System – In a Web 2.0 world, speed kills.  Keeping you ahead of the game, NMS tracks online activity across all platforms to identify threats, rumors and misinformation in real time. 
• Analysis, Assessment and Rapid Response – Once identified, we analyze and assess the impact of online threats and determine the best strategy to combat or alleviate these threats.  Our deep expertise in online communities allows New Media Strategies to help our clients navigate online pitfalls, mitigate damage to your brand and get your message out to the right audiences.
• Reputation Management – Now more than ever, online perceptions impact your bottom line reality.  New Media Strategies serves as our clients’ eyes, ears and voice online – protecting your reputation and advancing your interests in an increasingly competitive information-driven marketplace.