New Media Strategies

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NMS BLOG - What we're talking about.

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Blogger Engagement, Issue Advocacy, Online Intelligence, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

BLOG POSTS FROM THE NMSOPHERE

Groupon Surpasses 10 Million in North American Sales

Last Wednesday marked a major milestone for Groupon, the collective online buying powerhouse, as they celebrated their 10 millionth sale in North America. Groupon gained notoriety as a viral promo wunderkind due in part to its quirky editorial style and its sweet sales offerings in 100 cities across America, Europe and beyond. Launched in November 2008, Groupon prides itself on cluing its crowd into coupons for the best there is to do, see, eat, and buy, regardless of where they might be.

Published by Joe Gizzi at NMS Blog on August 30, 2010 in Word of Mouth Marketing, Engagement, Trends, Social Marketing

Why Social Media Is Pioneering The Future of Music

Each year, more and more social media services are emerging that help make discovering and listening to music more social. First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music. As our appetite for discovery grows, so will our thirst for innovation in social media and music.

Published by Travis Bernard at NMS Blog on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

Live Stream: NMS Welcomes Governor Bob McDonnell

On Wednesday, August 25th at 1:00 pm, NMS is pleased to welcome Virginia Governor Bob McDonnell and Bobblie Kilberg, CEO of the Northern Virginia Technology Council, to the Grand Opening of our newly expanded headquarters. Governor McDonnell will join us in celebrating NMS’ continued innovation and growth. In 2010, NMS created over 40 new communications and technology jobs in Virginia. Click here to watch the live stream of the Governor's remarks at 1 pm EST.

Published by Nisha Chittal at NMS Blog on August 25, 2010 in

Facebook Places: Where Are People Checking In?

Frequent travelers – especially business travelers – are among the most active early users of Facebook Places. This became apparent when two colleagues checked in to the Chicago O'Hare International Airport yesterday. They were not alone; 1,790 others have checked in there as well in the five days since Facebook Places was released, making this one of the more popular Places to date.

Published by Jeff Taylor at NMS Blog on August 24, 2010 in Social Media, Facebook

This Week in Social Media: Facebook Places Edition

This week, Facebook launched its much awaited geosocial feature, Facebook Places, and many have been abuzz about the new feature and its implications for consumers and marketers. NMS has been excitedly watching the developments and playing around with the new feature on our phones and checking in all over DC, including at the NMS offices. This week, we've got a roundup of perspectives on the new Facebook Places and what it means for Facebook users, businesses, and marketers.

Published by Nisha Chittal at NMS Blog on August 20, 2010 in Social Media, Facebook, Social Marketing