Celebrating 10 Years of Domination: We Are the Pioneers & Undisputed Bad Asses of Social Media

It's not often that you get to be around for such a monumental moment for a company and an industry all at once.  As social media continues to become a part of our everyday lives (see especially Mashable's "Facebook Now Consumes 5 Percent of Our Collective Internet Time"), New Media Strategies is proud to continue to pioneer the field of online brand intelligence, promotion and protection.  As the invite says: We are the "Undisputed Bad Asses of Social Media."

Published by Guillermo Corporan at NMS Blog on December 17, 2009 in New Media Strategies

Savvy Savings When Cyber Shopping

Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.

Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper.  But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?

Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

Welcome, TwitCritics

Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.

Published by Sonja Olson at NMS Blog on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

Supporters of Gay Marriage Failed to Get Out the Vote

Long thought of as a “liberal” state by national political observers, Maine, whose voters on Tuesday voted down gay marriage, proved that cultural conservatism is — at least on this issue — alive and well in the Northeast.

Published by NMS Admin at Politico on November 05, 2009 in NMS Public Affairs, Elections

Blogs with Balls 2.0 at Blogworld New Media Expo

I’m excited to be embarking on a trip today to Blogs with Balls 2.0, a leading-edge conference on the intersection of sports and new media, as part of Blog World and New Media Expo in Las Vegas. This event gathers some of the top sports bloggers, sports media personalities and figures from across the nation to share and learn perspectives on the issues surrounding social media and sports.

Published by Patrick Wixted at NMS Blog on October 14, 2009 in NMS Entertainment, New Media Strategies, Social Media, Social Marketing

Working When You’re Not at Work

Just about a year ago I moved to the Washington D.C. area to work at a boutique PR firm. Obviously, a great network of communications professionals exists in the city and I decided to join Washington Women in Public Relations (WWPR) so I could meet more people. I was hell bent on finding my way in this industry and in this city, and I knew I had to branch out beyond my 9-6 job to do so.

Published by Meghan Sager at NMS Blog on October 06, 2009 in Online Marketing, Viral Marketing, Women

NMS Names Katie Townsley as 2009 Q2 ‘Ass Kicker’

We are pleased to announce that Katie Townsley, Sales Operations Manager, Sales, has received NMS’ 2009 Q2 Ass Kicker Award.

Published by Laura Neville at NMS Blog on September 24, 2009 in New Media Strategies

(206) Days of Social Marketing

Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer.  As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?

Published by Emily Kaiser at NMS Blog on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

A Day in the Life…of a different DC Intern

Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.

Published by Guillermo Corporan at NMS Blog on August 06, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Chuck Rocks San Diego COMIC-CON, Unveils Fan-Centric Social Media Hub

Every July, a convention takes place in San Diego that defines and celebrates what it means to be a fan.  In its earliest stages, the event focused solely on comics and animation.  But, as the years passed and its popularity grew, so did its scope.  In the last five years, COMIC-CON has emerged as a mainstream platform for movie studios/television networks to launch new projects and to recognize the fans that have made their existing properties a success.

Published by Moira Curran at NMS Blog on July 30, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture

Cultivating the 3121 Community

One of the greatest things about social media is that it not only accelerates real world connections, but it also adds a human and authentic layer to online activity. In that spirit, NMS is proud to be working on National Journal's 3121.

Published by NMS Admin at 3121 Blog on July 20, 2009 in Blogger Engagement, New Media Strategies, NMS Public Affairs, Social Networks

The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs

While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.

Published by NMS Admin at LeslieBradshaw.com on July 18, 2009 in New Media Strategies, NMS Public Affairs, Social Media, User Generated Content, Facebook, Tech Tools, Trends, Twitter, YouTube

As The Hangover Tears Up The Box Office, Studios Should Rethink The Blockbuster Model

Over the past few weeks, I have been infatuated with surveying my friends’ and online peers’ reactions to The Hangover – always hoping to hear effusive praise.  The film is already a financial winner – with over $150 million dollars at the box office in less than a month – but I want to see its bottom dollar soar.  It is the rare movie that not only tickles me, but also perfectly represents my philosophy about the way the industry should trend, to the point that I feel personally invested in its success.

Published by Dan Williams at NMS Blog on June 24, 2009 in NMS Entertainment

Words and Deeds: Wikipedia and the Virginia Governor’s Race

As Virginia turns to the general election, the articles about Democratic candiate Creigh Deeds and Republican Bob McDonnell will be both important resources as well as the locus of battles to establish narratives about each candidate. Indeed, both articles are the top non-official sites listed in Google searches for each candidate’s name. Which one is better?

Published by Guillermo Corporan at NMS Blog on June 16, 2009 in NMS Public Affairs, Reputation Management, Political Marketing, Political Reputation Management, Search Engine Reputation Management, Wikipedia

Thank You for Being a Friend

Someone once asked me what my favorite thing in the world was, and I responded “a day in bed with reruns of Golden Girls!” So now you’re asking why this one of my favorite things?  Well here it is: I am not ashamed to say it, my name is Ashley Aikens and I am completely taken with this show that is a piece of television history.

Published by Ashley Aikens at NMS Blog on May 26, 2009 in NMS Entertainment, Social Media, Facebook, YouTube

Through Mobile Interaction, Innovative Kogi BBQ Has Built More Than A Virtual Following

What happens when you cross Korean barbecue, Mexican food and tweeting? Aside from me in food heaven, you’d get the Kogi BBQ truck: a tasty marriage of Korean barbecue meat packaged in soft tortilla shells, served from a taco truck and dubbed by Newsweek as “America’s First Viral Eatery.”

Published by Fenella Basilio at NMS Blog on May 14, 2009 in NMS Entertainment, Engagement, Social Marketing, Twitter

Nielsen’s Twitter Take Nearly Half Baked, Part 2

Nielsen posted an update to their controversial report and in the process raised more questions than they answered.  The biggest problem is Nielsen's original claim that user retention is critical to long term growth.  While retention does play a role in growth, it is not as important as Nielsen states.  As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's.  If you would like to see the data set, please check it out here.  All of the data points were taken from Quantcast. 

Published by Jayar Donlan at NMS Blog on May 01, 2009 in Digital PR, New Media Strategies, Metrics, Trends, Social Marketing, Twitter

Nielsen’s Twitter Take Nearly Half Baked

Nielsen posted an article on Tuesday titled "Twitter Quitters Post Roadblock to Long-Term Growth" claiming that Twitter had a 40% user retention rate. As seen above, I enjoy catchy headlines that rhyme, but Nielsen fails to mention one very important factor when evaluating Twitter traffic: It's only able to measure return visits to Twitter.com, but a large percentage of people using Twitter are using applications to tweet.

Published by Jayar Donlan at NMS Blog on April 30, 2009 in Digital PR, Trends, Twitter

ThinkB4YouSpeak Launches Social Media Campaign

Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."  

Published by Mike Vallebuona at NMS Blog on April 27, 2009 in NMS Corporate, Digital PR, New Media Strategies, Online Advertising, Online Marketing, Policy, Political Marketing, Social Networks, Twitter

Blogging Your Way to the Bank

Instead of focusing on building up enough traffic to post ads that clutter the page, compromise the site’s aesthetic and bring in enough money to cover Friday night’s bar tab, bloggers should rather use their site as one big advertisement for themselves.

Published by Guillermo Corporan at NMS Blog on April 16, 2009 in NMS Public Affairs, Blogger Outreach, Online Advertising, Online Marketing

How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

You can’t wait until you see a herd of elephants charging at you before you decide how to react. By keeping your ear to the ground and listening carefully to the movements in your environment, you’ll be in control when the stampede hits and you won’t get run over.

Published by NMS Admin at Care2's Frog Loop on April 16, 2009 in Brand Protection, NMS Corporate, New Media Strategies, Reputation Management, Crisis Management

Your Brand’s Social Media Infrastructure or How to Grow a Social Media Garden

This event was also where I debuted my "how does your garden grow?" analogy which is already catching fire. Want to know what it is? Ask me!

Published by NMS Admin at Blonde's I-View on April 09, 2009 in NMS Corporate, New Media Strategies, Social Media, User Generated Content, Tech Tools, Viral Marketing

Turning Off the ‘Light’: The End of an Era is an Opportunity to Pioneer Change (Again)

Guiding Light has always been a leader in terms of setting the pace for change within the soap industry and due to its network cancellation, GL executives have been given a unique opportunity to do so once more.  I’d love to see GL become a pioneer again and “light” the way to the next level of soap programming.

Published by Guillermo Corporan at NMS Blog on April 08, 2009 in NMS Entertainment, Social Media, Pop Culture, Women

The 3-D Revolution: Future or Flop?

A few months ago we had the privilege of going to a press event hosted by DreamWorks Animation CEO Jeffrey Katzenberg on the future of 3-D. ... Were we made believers in Jeffrey Katzenberg’s vision that day?  Sort of.  Did we feel like we’d have to wait and see how Monsters vs, Aliens performed both at the box office and for critics? Yup.  Would we be interested to see how other studios are tackling 3-D?  You betcha.  We sat down after the DreamWorks Animation tentpole release and had a little chat about the state of 3-D… . (This post was a collaborative effort between Entertainment practice members Meg Spooner and Sonja Olson.)

Published by Sonja Olson at NMS Blog on April 06, 2009 in NMS Entertainment, Pop Culture

Social Media for Social Good: Ending the “R-word”

The “R-Word.”  It’s one of those words that may seem like just another piece of slang thrown into everyday language when describing something stupid, dumb or irrational. However, it is not just another piece of slang. It is an insult to those with intellectual disabilities. This is why the Special Olympics asked individuals to participate in “Spread the Word to End the Word”  on March 31st, 2009 – a campaign to raise the consciousness of society about the dehumanizing and hurtful effects of the R-Word and urge people to resolve to stop using it as an insult, casual or intended.

Published by New Media Strategies Admin at NMS Blog on April 03, 2009 in NMS Corporate, Digital PR, Issue Advocacy, New Media Strategies, Social Media, Facebook, Social Good, Twitter, YouTube

#Carchat Connects Auto Enthusiasts on Twitter

The ritual of gearheads gathering on a weeknight to talk shop is nothing new, but using Twitter to create a virtual drive-in is newsworthy. For the past three Wednesday nights at 8 p.m. EST, I've logged online to mostly lurk, but sometimes participate, in #carchat on Twitter.

Published by NMS Admin at NMS Blog on April 01, 2009 in NMS Corporate, Automotive, Twitter

“Zero to Hero” – The American Idol Phenomenon and Anoop Desai

I must begin this blog by declaring that I in fact, work in the Entertainment industry and was an American Idol virgin before this season. Now, just like over 20 million other Americans out there, I am addicted to the show. I began watching the show hoping to get a quick glimpse of my friend’s cousin, Anoop Desai, a name I had no idea would be so widely popular and known around America in just a few short weeks.

Published by Guillermo Corporan at NMS Blog on March 25, 2009 in NMS Entertainment, Social Media, Pop Culture, Twitter, YouTube

The Trailer Time Capsule: Scream

In 1996, horror master Wes Craven (Nightmare on Elm Street, The Hills Have Eyes, Swamp Thing) decided to poke a little fun at the slasher-film genre by bringing us the first self-aware horror film, Scream. The film introduced a new brand of horror film I like to call “smart horror.” This is a genre I perceive to be deemed “smart” for acting as a more sophisticated horror film which appeals to a much broader audience.

Published by Laura Murphy at NMS Blog on March 19, 2009 in NMS Entertainment, Pop Culture, YouTube

What Growing up in a Large Family Taught Me about Communicating in the Digital PR World

Communicating effectively with others, building strong and lasting relationships, and working hard to earn the trust and respect of those I work with are all a part of my job in Digital PR.  But, those skills weren’t learned in a lecture hall, read in a book, or completely crafted during training sessions -- they all started at the dinner table... a very large dinner table.

Published by Guillermo Corporan at NMS Blog on March 13, 2009 in Digital PR, Blogger Outreach, Online Marketing, Social Marketing

Advertising on Message Boards: How to Maximize Your Time and Money

For advertisers on Message Boards to maximize their investment they should become active participants in the community – just like any other member.  After all, would you rather buy a car from your best friend or a complete stranger?

Published by NMS Admin at NMS Blog on March 12, 2009 in NMS Corporate, Online Advertising, Online Marketing

When It Comes to Challenging Films, IMDb Message Boards Redeem Themselves

I finally got around to watching Darren Aronofsky's provocative 1998 movie, Pi, last week, and it was one of those films that left me highly intrigued, but with a bit of a post-viewing haze. While I appreciated the complexity, I certainly wasn’t finished digesting it when the credits rolled.  This is the type of situation I believe should be tailor-made for the IMDb message boards.

Published by Dan Williams at NMS Blog on March 06, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture

The Curious Case of Ryan Coonerty

There was an interesting story from the San Jose Mercury News yesterday about Ryan Coonerty, a moderately controversial mayor of Santa Cruz, California who has a much-contested Wikipedia article: "Young, highly educated and very popular with voters, or a politician who plies his trade by cashing in on resentment toward the homeless in Santa Cruz. If you get your information online, your view of Councilman Ryan Coonerty may depend on who last edited his Wikipedia page."

Published by Guillermo Corporan at The Wikipedian on March 05, 2009 in NMS Public Affairs, Candidates, Crisis Management, Elections, Political Reputation Management

Of Snuggies and Speakers

According to a recent New Media Strategies Online Intelligence Report, the terms “Pelosi” and “Snuggie” appeared together in over 350 separate tweets since the beginning of President Obama’s address last night. [...] Full disclosure – the author of this article is a Democrat and purchaser of a Snuggie.

Published by NMS Admin at NMS Blog on February 25, 2009 in New Media Strategies, NMS Public Affairs, Political Marketing, Twitter

My Take - Project Oscars: Designer Challenge

On Oscar night, have you seen your favorite stars on the red carpet and been puzzled by their fashion choices?  Well, now your vote can count  toward Oscar winners…sort of. Here's my take on the Project Oscars: Designer Challenge and a look at it through a social media lense.

Published by Emily Kaiser at NMS Blog on February 24, 2009 in NMS Entertainment, Social Media, Facebook, Online Marketing, Pop Culture, Twitter

The Churn: A Non-Manifesto

The Internet creates new efficiencies which lower the cost of doing business and cut out middlemen of all kinds (even those who never thought of themselves as such) while letting new players into a given market. What does a society affected by these trends look like at the macro level?

Published by Guillermo Corporan at NMS Blog on February 23, 2009 in NMS Public Affairs, Economy, Online Marketing, Trends

Sinking Your Teeth Into Twilight Online Fan Communities

Before I begin this highly insightful and intelligent blog post on the deeper ramifications of social media and the power of an active online fan base, I need to disclose something: besides working on the film series here for NMS, I unabashedly and absolutely love all things Twilight.

Published by Maggie Pitts at NMS Blog on February 17, 2009 in NMS Entertainment, Online Intelligence, Social Media, Movie Marketing, Pop Culture

Tales From A Geek: NY Comic Con 2009

As a kid I always wanted to attend Comic Con, but San Diego seemed so far to travel…alas, this year a childhood dream came true.  I was fortunate to attend New York Comic Con, otherwise known as “cosplay central” (I guess it should be more like cosplay east…) garners much attention from geeks, fanboys, and gamers in its fourth year of existence.

Published by Chauncey McCall at NMS Blog on February 13, 2009 in NMS Entertainment, Social Media, Pop Culture, Twitter

Walking Through Congressional Districts… Via Google Maps

Street View is the latest product from Google that both amazes and alarms us. By taking millions of photos from the back of a Chevy Cobalt, Google has brought the images of far-flung neighborhoods to the comforts of our own laptops. It's also caught some pretty funny scenes on film, but perhaps the best use I've gotten out of this new feature is the ability to walk through congressional districts.

Published by Guillermo Corporan at The Electoral Map on February 11, 2009 in NMS Public Affairs, Candidates, Elections, Tech Tools

Communicate More, Not Less

When faced with a crisis, especially in the political world, gut instinct can tell those in the firing line to hunker down and shut up.  But if you genuinely think you've got an explanation or exonerating details to offer and you're getting hammered by the media (or are about to be), consider a large-scale drive to communicate. 

Published by New Media Strategies Admin at NMS Blog on February 06, 2009 in NMS Public Affairs, Blogger Outreach, Candidates, Crisis Management, Elections, Political Reputation Management

Ovechkin Learns Twitter

Alexander Ovechkin might be the best hockey player in the world, but learning to use Twitter was a challenge for the face of the Washington Capitals. 

Published by Guillermo Corporan at NMS Blog on February 05, 2009 in NMS Public Affairs, Online Marketing, Social Networks, Political Reputation Management, Tech Tools, Twitter

BlogHer Made Me Rich!  (Or Why Ad Networks Really Do Pay)

If you are reading this and have a blog that you've neglected of late...get on the stick!  You are just throwing money away if you aren't actively updating your blog, writing compelling content (or just funny stuff), and driving traffic to it - which ultimately leads to ad clicks (read: dollars in your pocket).

Published by NMS Admin at http://www.blondesiview.com/ on February 04, 2009 in Blogger Engagement

Super Bowl Advertisers Score Big On Twitter, Blogs; Lack More Long Term Engagement and Branding

For my blog, Bloggasm, I enjoy splicing up data analysis across social media platforms. It’s interesting to see how information trends and how publishers convey that information.  In this report, my team and I tackle the Super Bowl and turn up some very interesting findings...

Published by NMS Admin at NMS Blog on February 02, 2009 in Digital PR, New Media Strategies, NMS Public Affairs, User Generated Content, Movie Marketing, Pop Culture, Trends, Trailers

The EP and Me: A Heartwarming Tale Much Like Marley and Me, Only with Less Crying

I figure that I've been a part of the Entertainment Practice for so long now – my 3-year NMS-iversary is coming up in April – that the best way to introduce our group and the work we do is just to talk about myself. 

Published by Guillermo Corporan at NMS Blog on January 31, 2009 in NMS Entertainment, New Media Strategies

Are You Ready to Party in the Latino Social Media Lounge?

Have you ever been at a party with Latinos before? Do you think they are loud? Well, get your ear plugs because in 2009 the Social Media party will be louder than ever.

Published by NMS Admin at NMS Blog on January 28, 2009 in NMS Latino, Social Media, Hispanics, Social Networks, Trends

Why Women Are the Target Market, Not Just the Niche Market

According to a Pew Internet survey, 74% of adult women use the internet. This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.

Published by New Media Strategies Admin at Women's Rights- Change.org on January 28, 2009 in NMS Corporate, Social Marketing, Women

Love Him or Hate Him, GWB Deserved More Respect on January 20

Inauguration Day should have been viewed by all as a celebration of a new beginning, not as the last gasp opportunity to throw stones at a man who is no longer the face of our nation.

Published by NMS Admin at NMS Blog on January 26, 2009 in NMS Public Affairs, Candidates, Controversies, Elections

The Morning on the Mall – President Obama’s Inauguration

Greeted by the cold morning air of Tuesday morning, January 20th, 2009, at roughly 7:30 am I embarked from the Dupont Circle neighborhood of Washington DC, headed south on Connecticut Avenue on my way to a ceremony whose buildup I can't remember the likes of in my twenty plus years of living in the DC region.

Published by NMS Admin at NMS Blog on January 23, 2009 in NMS Public Affairs, Candidates, Elections, Political Influence

Inauguration Weekend Highlight: Manifest Hope Exhibit

One of the great events I had the pleasure to attend during inauguration weekend was the Manifest Hope: DC Gallery in Georgetown. The free exhibit featured works from Shepard Fairey and several other artists across the nation celebrating Obama’s grassroots campaign. Fairey is best known for his Barack Obama posters (which some have called “the defining image of the presidential campaign”) and was also a host of the gallery, alongside Evolutionary Media Group.

Published by Laura Murphy at NMS Blog on January 22, 2009 in NMS Entertainment, Pop Culture

Did You Receive a Buy-Out with Six Month’s Salary? Think of It as Start-Up Capital

We should all be so lucky. Right before a media company begins its mass exodus of layoffs, journalists sometimes find themselves in the eye of the storm, reading HR emails announcing buyouts for those willing to voluntarily jump ship early.

Published by NMS Admin at NMS Blog on January 20, 2009 in NMS Public Affairs, Blogger Outreach, Economy, Trends

4 Questions Obama Needs to Answer Before We Can Have a Wiki White House

Yes, the Obama campaign (and now administration) used social media to energize and educate millions of people about political issues. But how will that continue once Mr. Obama takes his seat in the Oval Office? Will the ideas translate well to other branches and departments? The panel and audience raised several questions that need to be answered...

Published by Meg Roberts at PR Interactive on January 14, 2009 in NMS Public Affairs, Social Media, Engagement, Political Influence