Being aware of the cultural context of discussions serves as a catalyst and can enhance the impact of your messaging enormously; not knowing how to read it could be equally as devastating.
Unfortunately, all those overused visual cues that some consider representative of the Hispanic culture as a whole, like soccer and abuelitas, are of little use and have almost no value while determining a strategy to reach US Hispanics through Social Media. Perhaps the most important step while devising a Hispanic social media strategy is to understand how social media satisfies Hispanics’ needs differently.
Here are some general guidelines and differences between non Hispanics and Hispanics when it comes to social media:
Obviously, these are not absolute truths; they vary according to the topic being discussed, the website, the language being used, and ultimately the acculturation level of the participants. However, having this extra layer of analysis can help you be mindful and respectful of many potential cultural nuances in the conversations.
Happy charlas!