The NMS team is proud to announce that several of our campaigns have been selected as finalists in PR Newswire’s Earnie Awards. Please vote for NMS’ Jeep campaign as “Best Use of Video in Social Media.”
Throughout history there are two things that make Jeep special; the vehicles themselves, and the people who drive them. From the time the first Jeep vehicle rolled out of the plant in 1941 through today, one of the Jeep brand’s most distinguishing qualities are the passionate people who own them. For 70 years, Jeep has been a brand that isn’t just about a vehicle, but about a lifestyle -- a lifestyle that embraces adventure at its core, attracting an owner that is truly unique to Jeep.
Our program objectives were as follows:
1) Celebrate 70 years of Jeep by showcasing those who own them
2) Create a contest to create buzz and awareness for Jeep's 70th Anniversary
3) Tell Jeep’s story through digital story telling to launch the program.
We created a program to celebrate Jeep Fans throughout history. Jeep Times of Your Life began with a 7-part video series that showcase key moments in Jeep history (over the past 7 decades) and the fans that make the brand so special. The videos were seeded in social media to launch a contest in which Jeep's 1.7 million fans were asked to share their Jeep moments in history for a chance to win a 70th Anniversary Jeep Wrangler. Contestants were able to write a text entry, include photo and/or video to their submission. Through sharing they solicited votes for their entry. Ten contestants were selected to a second round where one lucky winner will receive the Wrangler. The contest was promoted on Facebook and Twitter and the videos featured on YouTube.
During the registration phase of the Jeep Times of Your Life campaign, more than 650 fans were excited to share their Jeep stories with the world. Fans' passion and enthusiasm for the Jeep brand and these stories elicited 6,446 votes for the "fan favorite" and over 300,000 views to the application (64,000 of which were unique visitors). Additionally, the campaign directed fans to the brand's YouTube page, earning approximately 45,000 additional video views to the platform for Jeep.
The deadline to vote is February 14, so show us a little love!