Trends

How To Trick Your Friends Into Thinking You Are A Professional Photographer

I come from a family of professional photographers. My grandfather had his own photography business in the 1970s, and soon enough my mom was helping out at weddings and other events. My dad and sister are also avid photographers – my sister used to be the assistant photographer to the Supreme Court. Suffice to say, I have been surrounded by intimidating Nikons and Canons for as long as I can remember. Do I know how to shoot a striking photo? Not so much.

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Grantland and the Resurgence of Long-form Content

In late 2010, rumors started to emerge that popular ESPN.com sports columnist Bill Simmons was planning a “top secret editorial project.” The initiative, shrouded in secrecy, was limited to rumors for several months, until talented writers suddenly started disappearing from popular blogs and websites.  Star writers at Vulture, Deadspin, and This Recording wrote goodbyes to their established readerships, claiming they were leaving to work for The Sports Guy. The sports and pop culture-focused site, to be named Grantland (after legendary sportswriter Grantland Rice), would be backed by ESPN, and attracted top sponsors in Subway, Lexus and Klondike. The site’s central concept would be to produce intelligent, entertaining takes on sports and pop-culture. It would do so by publishing almost exclusively long-form content, come to be known as “longreads.”

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Eye on Innovation: A Mid-Year Update

The NMS team has been on tour the past several weeks, visiting clients to brief them on spanking new social media developments – from the smallest emerging platforms to the elephants throwing their weight around. And while everyone is curious about what’s up with Google+, a multitude of movers and shakers warrant an update to our social media watch list.  

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Crafting Social Campaigns for Latino Artists and Media Companies

In recent discussions about Latinos and social media, we’ve seen more Latino talent crossing over and Hispanic media companies creating bilingual content. More than ever before, mainstream companies are reaching out to this market along with Hispanic media and entertainment. Hispanic owned media companies recognize the value and importance of connecting with their people via social networks like Twitter, YouTube, Gowalla, Foursquare and Facebook as they are powerful platforms for their ROIs.

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Initial Public Overpricing: Should We Bank on the Social Media Bubble?

My Dad (Doug David/”The Doug”) wanted me to work in a field that he didn’t know anything about.  Now The Doug knows about stuff: he knows the news, knows the literature, knows the nature, knows the media, knows the finance... that kind of stuff. The Doug knew social media was being heralded as a game changer.  He knew about the argument of its role in revolutions;  knew it was controversial; and knew that a decent amount of people used it.  All good stuff, but he wanted to know if it had the juice to be sustainable.  When I took the job at NMS last year, he wanted to know: what kind of confidence did the market have in the social media industry?  

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New Media Strategies, Ray-Ban, Two Door Cinema Club & Music Festivals

For our client Ray-Ban, NMS is currently teaming up with GlassNote Records and the award-winning buzz band Two Door Cinema Club to capture Never Hide moments at music festivals around the country this spring and summer. With the Never Hide Ray-Ban brand vision as the backdrop, the band and the NMS production team have been capturing footage from the Ray-Ban cam (sunglasses equipped with a camera) as well as footage from their performances, interviews and other Never Hide moments. The NMS team is then assisting Ray-Ban in distributing the content through various social media outlets including blogs and a Ray-Ban mobile application.

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The Social Traveler

My job here at NMS involves frequent travel and it’s a lifestyle I’ve come to embrace. Reflecting back on a busy quarter of numerous trips across the country, I have seen that the same forces changing the way we communicate are also changing the way we get from place to place. With a mobile web always at our fingertips, the world is adopting social media to discover, consume, and process information in new ways.

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How the Wine World Poured Itself Into Social

Whether sharing a bottle with friends or paired with a 10 course dinner, wine is often the drink of choice for social gatherings. So it comes as no surprise that the most social of drinks would eventually embrace the world of social media.  Social networking sites, blogging and the rise of mobile apps are changing the way people buy their wine.

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