Our NMS strategists have been spotted all over the web this week. Check out our latest hits covering Facebook’s private messaging system, the President’s Pinterest account and social savvy travel marketing.
How many TV shows or movies have you “liked” on Facebook? How many times have you retweeted a friend or celebrity’s tweet? It’s so simple: just one click and the world knows you’re a fan. What if a click of your mouse could save a child’s life? Could social media sites like Facebook and Twitter really have found a way to help cure cancer? Well, Penn State students certainly think so.
You may have used Shazam in a restaurant or a mall to identify a catchy tune that left you humming along or dancing in a dressing room. But after this weekend (and a $32 million push into the TV and movie industry), Shazam may become the go-to app for second screen digital rewards.
The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever. With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual. As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.
There’s a new dance craze going around the @NMSosphere this week, and in true NMS style…we don’t even have to leave our computers to get into the groove. That’s because this dance is virtual and comes in the form of Dance Mom-Me, the recently launched application on MyLifetime.com that’s inspired by the network’s hit reality show, Dance Moms.
The future of social media marketing is in digital storytelling; the ability to humanize a brand in ways with which people identify and are closely engaged, thus feeling invested in its future. The brand becomes an extension of the fan and they are its most compelling ambassador. Social media is more than water cooler chat and exceeds the benefits of traditional word of mouth marketing. While it provides immensely useful data about our habits in real-time, the new frontier of social media is chronicling lifestyle. When viewed not at the scale of minute by minute updates, social media provides a holistic picture of who we are and how we live. It begins to speak to customers as whole people.
Mustaches have long been associated with the pillars of awesomeness. Art (Dali), Science (Einstein), Academia (Nietzsche), Private Investigation (Magnum), to name a few. In the past few years, mustache’s have been garnering attention for awesomeness for something new, charitable causes. Movember, combining the slang term for mustache “Mo” and the month of November, is an annual, month-long initiative that raises funds and awareness for men’s health, specifically prostate cancer and other cancers that effect men. The movement began in Australia in 2003 and now has more than one million participants in over 15 countries. In the U.S. specifically, proceeds benefit the Prostate Cancer Foundation and Livestrong.
Always the bridesmaid? If you're trapped between fittings, party planning and bridal bazaars, checking out these tips for using the power of social media to bring your bridezilla back down to wedded bliss.