Weekly Web Round-Up
Our NMS strategists have been spotted all over the web this week. Check out our latest hits covering Facebook’s private messaging system, the President’s Pinterest account and social savvy travel marketing.
Social Networks
Spotify Apologies
When I consider the corporate role in social media, I often think of customer service. Sure, social media is a great tool for marketing and forging engagement between a brand and consumers. The beauty of social media, however, is how it allows companies to connect with and react to disgruntled consumers.A week ago, I read an article that analyzed the worst response times to consumer complaints via social media. Many brand pages were cited for their failure to, or delayed response to consumer dissatisfaction. Even worse, some brands were flagged for committing the cardinal sin in social media: deleting and disregarding customer dissatisfaction.
Imani Greene Named Vice President of Media at New Media Strategies
Media veteran and former Ogilvy executive joins the firm to expand offerings
From Blogger Forefathers to Hipster Dads: Our Top Tumblrs
There is a popular .GIF on Tumblr to describe Tumblr users: a kid scrolling through his feed watching the posts whiz past his eyes [see below]. He’s clearly not reading anything, how could he? While it may be slightly hyperbolic, the idea behind it really captures what Tumblr is all about: high volume, text-light, visually focused content. The ability to seamlessly upload, browse through and reblog content allows the average user to shuffle through Tumblr at lightning speed, and with little fuss.
Facebook Timeline Apps: Why Brands Should Begin Building Now
Brands have invested in maintaining and growing Facebook pages for several years now. Pages enable two-way conversation between brands and consumers, and the effectiveness of this single outlet is evident in the fact that millions have connected, commented and interacted with their favorite companies and organizations via Facebook Pages. Pages will continue to be an important component of brands’ overall social media strategies into the foreseeable future, but they are now joined by a new, complementary contender on the platform – Facebook Timeline apps.
The Best foursquare Lists to Help You Unlock Your City
I’m a man of many lists. Whether they are to prioritize my work day, go grocery shopping or plan for a trip, I like to make sure whatever is important is not forgotten. A list, however, doesn’t need to be limited to the practical. If you watch as much TV as I do, you know you see your favorite characters wining and dining in New York or living it up in Las Vegas and think to yourself “I’m definitely going there next time I’m in the city!” Inevitably though, once you make it to “the city” you end up wandering the streets without a clue of what that place was called, just that they had a really cool fountain at the entrance.
2011: The Year I Abandoned My Facebook Friends
Since the F8 Developers Conference in September, where Mark Zuckerberg announced major design updates to the Facebook platform, the way I participate on the popular social network has changed. While the main headlines coming out of F8 focused on a significant overhaul for the profile format called Timeline, the most significant improvement involved the Facebook News Feed. These changes to the News Feed have slowly caused me to leave my Facebook friends behind. And I don’t really miss them.
2012 Social Media Trends to Watch
The future of social media marketing is in digital storytelling; the ability to humanize a brand in ways with which people identify and are closely engaged, thus feeling invested in its future. The brand becomes an extension of the fan and they are its most compelling ambassador. Social media is more than water cooler chat and exceeds the benefits of traditional word of mouth marketing. While it provides immensely useful data about our habits in real-time, the new frontier of social media is chronicling lifestyle. When viewed not at the scale of minute by minute updates, social media provides a holistic picture of who we are and how we live. It begins to speak to customers as whole people.
Just Pin It
If you’re anything like me, then you have emailed yourself a recipe, torn out a particularly cute outfit or inspirational pattern from a magazine, or sent a funny meme to your friend at least once (okay dozens of times). Then, you lose it to cyberspace or the hideous stack of paper on your desk, under your bed, in your closet, etc. Not to worry. The web gods have come up with a solution for all collectors of good photos, good food, and, yes, good wedding ideas – Pinterest.