Online Intelligence

World Records in the Digital Era

The Guinness Book of World Records holds some of the finest and strangest achievements of mankind.  Whether it’s the fastest selling comic book of all time, or the person with the world’s stretchiest skin: there’s a record for everything.  On February 16, 2011, Oreo cookies set a Guinness World Record for the most Facebook “likes” in a 24-hour period with 114,619 “likes”.  Although the record was smashed only a few hours later by rapper Lil Wayne, both remain impressive feats.

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Gaming the Web: Using Game Mechanics to Motivate Action

In the hyperconnected morass that is South by Southwest Interactive, it’s easy to get stuck in the “did I check-in/update/tweet about this panel/party/handshake” infinite loop. With a slew of new apps and sites to check out and an ABGC mindset – Always be Generating Content they say – it can get overwhelming. But even when it does come time to put the smartphone down, it’s hard. Many have hit on the idea of using game mechanics to motivate action – the gamification of the Web.

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Twitter Sentiment Analysis: 2011 State of the Union Address

NMS Senior Online Analyst Mark LeMunyon analyzes Twitter discussion during last week's State of the Union Address to gauge sentiment and reactions to the speech. Read on for his findings. 

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What We’re Watching in 2011 and Why It’s A Whole New Game

2010 was an astounding year for New Media Strategies, kicking off a second decade dominating the social sphere. Whether launching the first automotive brand profile on Foursquare or helping our public affairs clients gain critical support, expanding our Hispanic outreach or breaking box office records, the buzz about NMS this year showed nothing short of record  growth, not to mention a brand new office space.

‘Tis the season for trend tracking, and as we look forward to another great year, here’s what we expect in social media trends in 2011.

 

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NMS Buzzmark Correctly Predicts Outcomes of 89% of Senate Races, Beating Other Analysis

I’m proud to announce that our tool for tracking social media buzz, the industry-leading NMS Buzzmark, correctly predicted the outcomes of 89% of United States Senate races in the 2010 midterm elections including Majority Leader Harry Reid’s victory over Sharron Angle in Nevada

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Got a customer service problem? Social media can help

It’s interesting to think that in today’s day and age one of the main methods for dealing with problems comes from a technology that didn’t even exist 15 years ago. Twitter, Facebook, blogs, and email have become the go-to places when one has a problem. Whether its a personal or professional issue, the internet is full of ways to help us deal with them.

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Saving the Gulf of Mexico with Helium, String and a Digital Camera

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

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Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

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