If you’ve conducted an Internet search recently, you might have noticed some changes in the results page. Search for “Obama” and you’ll see a new section in the middle of the page called “Latest Results” that list messages web users have shared on sites such as Twitter, MySpace, and Facebook. Now, more than ever before, organizations need to be aware of their digital presence to effectively manage reputations.
Early in my career, I heard a very senior executive make the statement “All online marketing is, at its heart, direct marketing” (he was, and is, in direct marketing). [...] I know that exec was wrong, and I hope I don’t have to wait another 7 years to prove it.
Before I begin this highly insightful and intelligent blog post on the deeper ramifications of social media and the power of an active online fan base, I need to disclose something: besides working on the film series here for NMS, I unabashedly and absolutely love all things Twilight.
Our fast food fanatic, celebrity absorbed society surely doesn’t have a shortage of addictions to choose from. On the end table right beside the Diet Dr. Pepper, People magazine and cheese puffs is the remote control, ready to be massaged with an eager viewers delight!