Online Intelligence

Bracket This: Fans Get Mad About Social

Every year, this particular week is an important one for us here at New Media Strategies. It’s the opening week of March Madness, the 68-team tournament for the NCAA Division I men’s basketball……
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Measuring Facebook Engagement Across Competitive Pages

Comparing your brand’s Facebook page to the pages of competitors is a challenge, as you are not privy to several key data points that ultimately have significant influence on the level of success. If you’re analyzing your own page, the metrics to look at in general are monthly active users, post views (impressions) and engagement rate. These metrics provide a clear view of how many people are actively taking in your content and interacting with your brand. Since these metrics are inaccessible on competitors' pages — and the number of lifetime likes is not an effective measure of consumer engagement —how can one compare their page to the competition?

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Eye on Innovation: A Mid-Year Update

The NMS team has been on tour the past several weeks, visiting clients to brief them on spanking new social media developments – from the smallest emerging platforms to the elephants throwing their weight around. And while everyone is curious about what’s up with Google+, a multitude of movers and shakers warrant an update to our social media watch list.  

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Crafting Social Campaigns for Latino Artists and Media Companies

In recent discussions about Latinos and social media, we’ve seen more Latino talent crossing over and Hispanic media companies creating bilingual content. More than ever before, mainstream companies are reaching out to this market along with Hispanic media and entertainment. Hispanic owned media companies recognize the value and importance of connecting with their people via social networks like Twitter, YouTube, Gowalla, Foursquare and Facebook as they are powerful platforms for their ROIs.

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Hispanic Marketing: Not About the Numbers - About Understanding Cultures

Marketing to the Latino community has been one of the hottest topics among marketers and brands this year, especially after the 2010 Census reported that once all numbers are released, Hispanics will represent $1 trillion of the U.S. purchasing power. The Hispanic population has also been reported to be one of the most active in the social space, especially in mobile. All of this information has stirred up quite the frenzy with marketers and companies, and they are finally realizing that excluding one of the largest demographics in the U.S. may not be a wise decision, after all.

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Social Watching Services Put Nielsen in Check

It’s May and spring is in full bloom. Your snow boots are boxed away, baseball is back, summer sequels are preparing to invade your local multiplex, and the executives at your favorite television network are about to cancel one of your favorite television shows. Fans of Brothers & Sisters, Human Target, V, Chicago Code, Lie to Me, and other low-rated shows on the cusp of cancellation fret about the future of these programs because they are nearly guaranteed to be shuffled out the door for the limitless potential of the new shows being presented at network upfronts two weeks from today. Many of these low rated shows have a passionate following, so why would networks cancel shows with a vocal fanbase? The answer is simple: low Nielsen ratings. 

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Saving Lives Through Social Media

Severe weather and devastating storms in the southern United States in late April remind all of us of the power of social media and its benefits during times of crisis and natural disasters. Not surprisingly, social networking sites have recently been credited for 'saving lives' through updates via Facebook and Twitter about impending storms. Since the recent spike in extreme weather and natural calamities, beginning with the earthquakes in Chile, Haiti and New Zealand, social media has established itself as a go-to medium during times of natural disaster for news and photographs depicting destruction as well as information on relief aid.

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This Week in the Conference World

This past week The AdAge Digital Conference, Radian6 Social 2011 User Conference, Forrester’s Marketing Forum, and Hispanicize 2011 all took place. Each conference provided some great thoughts and insights from leaders in field, some interesting statistics and a few announcements of things to look forward to in the future.

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Facebook Insights Update: Website Owners, This is for You!

Facebook Insights – the built-in analytics tool set from Facebook – has changed for the better. For brands that have yet to include Facebook social plugins on their websites, now is the time to reconsider. These advanced Insights enable brands to be truly informed of which web content is resonating with visitors, who is sharing it (on Facebook), and what net effect (click-through rate) it is driving.

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