When to Hire a Social Media Boutique Agency
I was recently asked by Sean Corcoran of Forrester to answer one simple but fascinating question: When do companies come to New Media Strategies for social media help rather than their digital agency, PR firm, or traditional agency and why? Companies tend to go with their incumbent digital agency, PR firm, or traditional agency when they are still in the early stages of social media experimentation. It is a path of least resistance in situations where they cannot make the case for a dedicated and significant social media budget, or where they have yet to establish a holistic social media strategy for their organization based on their inability to understand the impact that a sustained commitment to social media will have on their business.