This Week in the Conference World

This past week The AdAge Digital Conference, Radian6 Social 2011 User Conference, Forrester’s Marketing Forum, and Hispanicize 2011 all took place. Each conference provided some great thoughts and insights from leaders in field, some interesting statistics and a few announcements of things to look forward to in the future.

The Ad Age Digital conference, which took place in New York on April 6-7, provided plenty of interesting stats from many of todays top CEO’s and CMO’s, as well as some great insight into the mobile field. Google’s CMO Lorraine Twohill shared that over the course of two days more content had been created on the web than existed in all of 2003. Another interesting stat shared was that women tweet approximately 40 percent more than men. It was also announced that the group text application, GroupMe will partner with the American Cancer Society to help families keep support groups updated with information.

The Radian 6 Social 2011 User Conference took place in Boston on April 7-8, focusing on new developments involving the social listening tool as well as a few discussions on return of investment when dealing with social media. It was announced that Radian 6 will partner with Klout to provide influencer analytics. They will also roll out updates to the engagement console that will provide users with greater flexibility for engaging with customers and consumers.

The Forrester’s Marketing Forum, April 5-6 in San Francisco, provided great insight for businesses trying to attract customers using social media. Jeff Ernst, principal analyst for Forrester, stated that consumers head to social early in the buying cycle to understand their problems and opportunities. It was also predicted that social gaming mechanics will be a huge play for marketers in the coming future.

Hispanicize 2011, held April 6-8 in Los Angeles, focused on Hispanic public relations and social media. A few interesting thoughts coming out of the conference expressed that bloggers can tell a brand’s story better than a brand can, and thus providing bloggers with a positive angle helps tremendously. It was also announced that Hispanic usage of Facebook grew 244 percent last year.

Below is a sample of Twitter reactions from each event:    

#AAdigital

  • bkm555: Google CMO: In the past two days more content was created on the web than existed in all of 2003 #aadigital
  • GregShove: Ralph Santana from Samsung: brands need 'magnetic content'. #aadigital
  • AdAgeStat: Surprising stat: Women tweet approximately 40% more than men #aadigital
  • AdAgeStat: In March, downloads of apps outpaced those of songs on itunes. (via a lot of @s) #aadigital
  • ahampp: NYT paid model is more like a hedge wall than a paywall...More content behind paywalls the better it is for us. - @ariannahuff #aadigital
  • thegandiman: Failure to quickly adapt = failure to survive - PepsiCo #aadigital
  • critiques4geeks: This #cocomix #aadigital session is reinforcing the importance of saying "yes, and" rather than "no" during biz collaboration/innovation
  • djlanilove: Moral of the story is adversity brings opportunity. #AADigital #cocomix
  • thoora: @GroupMe announces partnership w Am Cancer Society to help families thru tough times+keep support groups informed #AAdigital
  • swells_: 4.1 trillion texts sent in 2008. 8 trillion sent in 2010. 4.5 billion mobile phones worldwide. Stats via @GroupMe presentation at #AADigital
  • hgtweetv: #aadigital @groupme speaking. Basically a reply all for cell phones. So smart! Solves a real consumer problem.
  • kimoosabi: @ariannahuff companies that do good will do well - altruism is key to building your brand #aadigital
  • Niketa: .@ariannahuff: Twitter is a way to make the world better. It covers the whole spectrum of humanity. #aadigital #wedig
  • adage: Most penetrated mobile market in the world? Qatar at 212% Everyone has 2 phones, some 3. From Coca-Cola's Wendy Clark #aadigital
  • diancrawford: Wendy Clarke, CMO of Coca-cola: every 15 sec 1 baby is born and 15 mobile phones are purchased. #aadigital
  • GregShove  : #aadigital: Buddy Media's #lazewrow with fun/impt Facebook facts: brand posts have 20% higher engagement rates if not during work hours
  • neilglassman: Facebook posts of 80 characters or less found to have 27% more engagment per @lazerow @buddymedia #AADIGITAL
  •  Malbonnington: Wow: engagement rate on Facebook THREE TIMES higher when brands *don't* use link shorterner (CEO, Buddy Media) #AADigital
  • GroupMWorldwide: 40 percent of Facebook users and 37 percent of twitter users update their status via mobile devices #aadigital
  • shweri: Radioshack's Lee Applbaum says Foursquare users spend 3x the amt in their stores than non-Foursquare users. #aadigital
  • vivianrosenthal: Bob Pittman at #aadigital says that radio isn't dead, it's flourishing.

#Social2011

#FMF11 

  • forrester: According to @nate_elliott your brand strategy should start with your website/microsites, then social channels, then paid media. #FMF11
  • abneedles: Future of #B2B marketing: "The outcome isn't just a purchase." It's the benfit/results to the customer. #FMF11
  • productgirl_a: Biggest takeaway from #fmf11 there is no place in future mktg departments for people that do not understand data, technology, and analytics.
  • LisaDreher: Jeff Ernst Principal Analyst Forrester...People go social early in the buying cycle to understand the problem/opportunity they have #FMF11
  • sid_one: "Business buyers don't buy your product, they buy into your approach to solving their problem" - @jeffernst #FMF11
  • forrester: SCVNGR CEO @SethPriebatsch gaming moves from connections to influence in next decade: "social layer" to "game layer" #FMF11
  • xuze: #fmf11 @srividya "companies should move from campaign driven measurement to customer-driven measurement." #customer #segmentation
  • abneedles: #B2B marketing future: "It's customer outcome ... what the customer gets ... that is most important, not the transaction." @Forrester #FMF11
  • forrester: SCVNGR CEO @SethPriebatsch: predicts smart credit cards and smart phones will fix the "dumb" POS #FMF11 
  • SethInSF: Consumers want an excellent product xp. Why not use social #cocreation to tap into that desire and create a better product? #fmf11
  • ahmarketer: Thought leadership in B2B space needs to drive engagement & sharing, don't simply echo what is in the marketplace #fmf11 
  • Eloqua: Culture is what your company does when nobody is looking. -@gcolony quoting Lou Gerstner at #FMF11
  • LisaDreher: Jim Trebilcock, Dr Pepper/Snapple EVP Marketing says set big goals to make significant changes...you must seek out & do new things #FMF11
  • LisaDreher: Forrester CEO, George Colony shared a quote…Always live a little bit in the future and be there before your customers #FMF11
  • forrester: CORE is the marketing mission for the next digital decade: Customize, Optimize, Respond, Empower #FMF11
  • JoshBrainJuicer: Dont talk to your consumer, play with your consumer - scvngr ceo. Great stuff! #FMF11
  • miladantonio: The most talented marketers in digital today will be the leaders of tomorrow - Marc Menesguen, L'Oreal #fmf11 #1to1media
  • spychresearch: social gaming mechanics will definitely be a huge play for marketers moving forward. @scvngr really gets it! #FMF11
  • RAZOR_Michael: Moving from Social Layer to Game Layer. Shifting from social behavior to action behavior. #fmf11

#Hispz11

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