Here's your weekly roundup of social media stories that NMS staffers are reading and finding interesting every week. Check back every Friday for a roundup of important news and fun links in the week in digital and social media.
Aerocles, Starbucks Fails to Deliver on Foursquare Mayorship Promotion: An interesting look at how Starbucks' attempt to deliver a nationwide Foursquare special at all of its locations isn't working as well as they thought. As we begin to work with more geosocial ideas for our clients, it is a good case study in what does and doesn't work in geosocial (h/t Meg Roberts).
Advertising Age, What's a Facebook Fan Really Worth to Marketers?: It's a question we hear often. There's no hard and fast way to answer this question, but this Advertising Age piece looks at two studies recently commissioned by social media technology companies who tried different formulas to figure out what a Facebook fan is really "worth" -- and got different answers.
All Facebook, Facebook Makes It Possible to Like Comments: This week, Facebook started adding a Like button to comments on profiles and pages, instead of just the original updates. On brand pages that get high numbers of comments, it should be particularly interesting to see how fans of a page react to other fans' comments, and whether it has an effect on the types of comments our pages get.
PR Newswire, High Gear Media Launches SocialCarNews.com: With our interest in the automotive social media space, we'll be watching this new site closely, which promises to cover the latest in social media in the automotive industry.
MediaPost, YouTube Confirms Cloud-Based Editing Tool: YouTube plans to make video editing easier than ever for everyone with the launch of a web-based editing tool. It's easy to use, free, and doesn't require downloading any complex software, but allows you to easily edit videos.