Regular readers of So Good know that this story helped put So Good on the map. After attending a Wizards-Cavs playoff game, I broke the story about a handful of t-shirts being passed around at the game calling Lebron James a "Crybaby" - that also happened to be emblazoned with the Papa Johns logo. The story quickly spread from So Good to major sports blogs and the Cleveland media. Realizing I had created a firestorm and broken what was turning out to be a national news story, I stayed at my computer most of the weekend providing round the clock coverage. The Cleveland Plain Dealer interviewed me, as well as WJW Fox 8.
At this point the story had hit CNN, ESPN, ABC and Papa Johns was forced to issue a formal apology to Lebron James and the city of Cleveland. I stayed on the story, reporting a few days later on the chaos and controversy surrounding the $.23 pizza giveaway that Papa Johns offered to residents of Cleveland as part of their apology. A week or two later I was asked to publish an op-ed for iMedia in which I dissected the controversy and explained why Papa Johns did an admirable job in tackling a tough situation. Check out the interview I did about the story: