Hypochondria on Viral Marketing
Advertising Age's "What's Plaguing Viral Marketing" is an interesting counterpoint to the excitement about viral marketing. Based on conclusions……
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Posts tagged with word+of+mouth
The Reward and Risk of “Passionistas”
A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:
Tag You’re it (Part 2): Where in the World?
Will I drive an extra mile off the highway to go to a well reviewed local diner, versus a fast food chain at a rest stop? Definitely.
“Tag—You’re It” (Part 1): Social News Services
Digg's popularity is not news, in fact, many mainstream news sites, like the Washington Post have embraced social news……
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The True Strength of User-Generated Media
Just a quick thought- I've been hearing and reading stories of marketers that are having problems conducting user-driven campaigns. A lot of this confusion seems to stem from the fact that companies are……
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Salon.com Clarification
King Kaufman over at Salon.com has an interesting take on our Super Bowl report, along……
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2007 Super Bowl Ad Buzz Report
We have just released our Super Bowl buzz report, and we saw some interesting things that a lot of coverage missed – one of the most popular spots, after analyzing 12,000 discussions on millions……
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Survey Says: Yay for Disclosure
A survey passed my desk this morning by BoldMouth, a fellow Word of Mouth marketing company, called "Perceptions,……
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