Posts tagged with viral+video

The entertainment industry was one of the first to truly sprout legs during the dawn of social media. A decade ago, some of NMS’ first campaigns promoted Pokemon and Tomb Raider. So it’s no surprise today’s network execs take social seriously – from both a developmental and promotional viewpoint. But while social data has done wonders to support the industry, in many ways it has also forced artists out of an overproduced, glitzy shell. Direct-to-fan engagement, pushing day-in-the-life content, coupled with the viral video bug it seems every brand has caught, has made YouTube the platform motivating entertainers to think outside the box.

On top of the online reporting system for damage from the BP spill that popped up earlier, here's more crowdsourcing from the Gulf of Mexico: a group called Grassroots Mapping is helping folks on the coast map the extent and at least some of the effects of the oil slick. The tools? A digital camera, a big kite or a helium balloon, and a really, really long piece of string.

Our fast food fanatic, celebrity absorbed society surely doesn’t have a shortage of addictions to choose from.  On the end table right beside the Diet Dr. Pepper, People magazine and cheese puffs is the remote control, ready to be massaged with an eager viewers delight!