Posts tagged with viral+marketing

Are Fans Open to Surprise and Delight?

NMS recently hosted a seminar for 19 precocious George Washington University interns spending the summer studying communications in DC. It was the perfect opportunity to demonstrate social media’s power to surprise and delight customers while solidifying brand loyalty. Turns out those of us who live and breathe marketing strategy were the ones who left a bit surprised. We began with a case study: Last fall, KLM Airlines rewarded its customers by delivering “small doses of happiness” in Amsterdam’s Schiphol Airport. Over three weeks, KLM surprised 28 passengers with gifts based on preferences indicated in their social graphs, generating more than 1 million impressions in 88 countries on Twitter alone. The premise:  “Creating a real smile on somebody’s face is much cooler than attaching a smiley face.”

 

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Vids or It Didn’t Happen: Grabbing Attention on the Now or Never Web

The entertainment industry was one of the first to truly sprout legs during the dawn of social media. A decade ago, some of NMS’ first campaigns promoted Pokemon and Tomb Raider. So it’s no surprise today’s network execs take social seriously – from both a developmental and promotional viewpoint. But while social data has done wonders to support the industry, in many ways it has also forced artists out of an overproduced, glitzy shell. Direct-to-fan engagement, pushing day-in-the-life content, coupled with the viral video bug it seems every brand has caught, has made YouTube the platform motivating entertainers to think outside the box.

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World Records in the Digital Era

The Guinness Book of World Records holds some of the finest and strangest achievements of mankind.  Whether it’s the fastest selling comic book of all time, or the person with the world’s stretchiest skin: there’s a record for everything.  On February 16, 2011, Oreo cookies set a Guinness World Record for the most Facebook “likes” in a 24-hour period with 114,619 “likes”.  Although the record was smashed only a few hours later by rapper Lil Wayne, both remain impressive feats.

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Gaming the Web: Using Game Mechanics to Motivate Action

In the hyperconnected morass that is South by Southwest Interactive, it’s easy to get stuck in the “did I check-in/update/tweet about this panel/party/handshake” infinite loop. With a slew of new apps and sites to check out and an ABGC mindset – Always be Generating Content they say – it can get overwhelming. But even when it does come time to put the smartphone down, it’s hard. Many have hit on the idea of using game mechanics to motivate action – the gamification of the Web.

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How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter

When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.

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Working When You’re Not at Work

Just about a year ago I moved to the Washington D.C. area to work at a boutique PR firm. Obviously, a great network of communications professionals exists in the city and I decided to join Washington Women in Public Relations (WWPR) so I could meet more people. I was hell bent on finding my way in this industry and in this city, and I knew I had to branch out beyond my 9-6 job to do so.

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Your Brand’s Social Media Infrastructure or How to Grow a Social Media Garden

This event was also where I debuted my "how does your garden grow?" analogy which is already catching fire. Want to know what it is? Ask me!

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