Posts tagged with user+generated+media

Local Advertising Slow on the Uptake

Local bloggers are growing their audiences by leaps and bounds, with restaurant reviews, local events, community news, etc., and smaller businesses are usually a key component of the neighborhood.

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The Changing Role of Local News

Areas such as international news and government access are ones that it will be difficult/impossible for bloggers and citizen journalist to replace, and the larger papers will continue to grow their value based on that.

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Virtual Worlds: The Next Facebook? - CNN.com

Virtual worlds: The next Facebook? - CNN.com is an interesting article about the predicted boom of the "metaverse", 3D interactive……
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Advertising Age - CMO Strategy - Rethink Your Web Strategy or Fail

Advertising Age - CMO Strategy - Rethink Your Web Strategy or Fail is a great article addressing many of the oft-overlooked realities……
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The True Strength of User-Generated Media

Just a quick thought- I've been hearing and reading stories of marketers that are having problems conducting user-driven campaigns. A lot of this confusion seems to stem from the fact that companies are……
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Same as it Ever Was?

Funny or Die, a Will Ferrell-fronted comedy video site, has received plenty of coverage around its launch, more around his involvement and their intro clip, "The……
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iMedia Connection - The Dangers of Exploiting Social Media

Our CEO, Pete Snyder and Project Manager Kaitlyn Wilkins co-authored a great piece in iMedia……
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Valentine’s Day Wrap Up

Interesting how video-sharing has transformed the face of romance- we did a quick snapshot of Valentine's on YouTube, and here's what we found: Highlights……
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iMedia Connection: The Snickers Factor: When Buzz Turns Bad

iMedia Connection: The Snickers Factor: When Buzz Turns Bad - Thanks to iMedia for giving us this opportunity, and we've received a lot of……
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