It’s May and spring is in full bloom. Your snow boots are boxed away, baseball is back, summer sequels are preparing to invade your local multiplex, and the executives at your favorite television network are about to cancel one of your favorite television shows. Fans of Brothers & Sisters, Human Target, V, Chicago Code, Lie to Me, and other low-rated shows on the cusp of cancellation fret about the future of these programs because they are nearly guaranteed to be shuffled out the door for the limitless potential of the new shows being presented at network upfronts two weeks from today. Many of these low rated shows have a passionate following, so why would networks cancel shows with a vocal fanbase? The answer is simple: low Nielsen ratings.
Posts tagged with television
Multiple new group messaging apps, including Beluga, Kik, Fast Society, and most notably, GroupMe, all focus on doing one thing well: letting users communicate in real-time. Group messaging brings the walkie-talkie into the social age, providing an instrument for communicating with small groups of people using data, text messaging or conference calling. With smartphones now outnumbering ‘dumb’ phones, the time for group messaging has arrived.
The entertainment industry was one of the first to truly sprout legs during the dawn of social media. A decade ago, some of NMS’ first campaigns promoted Pokemon and Tomb Raider. So it’s no surprise today’s network execs take social seriously – from both a developmental and promotional viewpoint. But while social data has done wonders to support the industry, in many ways it has also forced artists out of an overproduced, glitzy shell. Direct-to-fan engagement, pushing day-in-the-life content, coupled with the viral video bug it seems every brand has caught, has made YouTube the platform motivating entertainers to think outside the box.
Amid reports that New Corp. has given Myspace “a deadline to reverse its traffic declines and achieve profitability… in quarters, not in years," the Myspace team unveiled a completely new product which reimagines the network as an entertainment hub for Gen Y. Aiming to capture the attention of the 13-35 year old demographic, the new Myspace pulls in real time data on music, movies, TV, entertainers, games and fashion from across the web and will soon operate on a new mobile app for smartphones and tablets.
TV as a platform is not yet a built-out social experience (though Google TV entering the market will be a huge step in that direction). However, the viewing of television has always been social and a crop of new online tools are taking social TV to a whole new level.
As a member of the Entertainment Practice at NMS, I’m always interested to see which people in the industry are active on Twitter, and even better, which of them take the time to interact with their fans. You all may remember the day when Conan O’Brien randomly followed one of his fans and made the girl an instant celebrity for the day. Sadly, I have not achieved my goal of having one of my favorite stars mention me on Twitter yet, but now anyone who shares the same aspiration can make it happen… and for a good cause.