Posts tagged with television

It’s May and spring is in full bloom. Your snow boots are boxed away, baseball is back, summer sequels are preparing to invade your local multiplex, and the executives at your favorite television network are about to cancel one of your favorite television shows. Fans of Brothers & Sisters, Human Target, V, Chicago Code, Lie to Me, and other low-rated shows on the cusp of cancellation fret about the future of these programs because they are nearly guaranteed to be shuffled out the door for the limitless potential of the new shows being presented at network upfronts two weeks from today. Many of these low rated shows have a passionate following, so why would networks cancel shows with a vocal fanbase? The answer is simple: low Nielsen ratings. 

Amid reports that New Corp. has given Myspace “a deadline to reverse its traffic declines and achieve profitability… in quarters, not in years," the Myspace team unveiled a completely new product which reimagines the network as an entertainment hub for Gen Y.  Aiming to capture the attention of the 13-35 year old demographic, the new Myspace pulls in real time data on music, movies, TV, entertainers, games and fashion from across the web and will soon operate on a new mobile app for smartphones and tablets.

As a member of the Entertainment Practice at NMS, I’m always interested to see which people in the industry are active on Twitter, and even better, which of them take the time to interact with their fans.  You all may remember the day when Conan O’Brien randomly followed one of his fans and made the girl an instant celebrity for the day.  Sadly, I have not achieved my goal of having one of my favorite stars mention me on Twitter yet, but now anyone who shares the same aspiration can make it happen… and for a good cause.