Although the National Football League continues to boast the unofficial title as America’s Pastime (sorry, MLB) and the league’s television ratings are off the charts, NFL execs still haven’t figured out how to get fans excited about the Pro Bowl. The league is on the right track as they strive to make their all-star game more accessible to fans.
We Are...a bit speechless. The media has been exploding with the news of Jerry Sandusky and the Penn State administration. As a graduate of Penn State, not only do I see the story being reported on the news every time I pass a television, but all of my social media accounts have been downright chaotic. I can’t remember the last time my Twitter feed has updated this frequently. And then there’s the insanity that is my Facebook newsfeed. Yet, for the past few days, all of it surrounds just one figure: Joe Paterno, or as we like to call him, JoePa.
As much of the media and Twitter-verse remains focused on the horrific allegations coming out of Happy Valley, we in the @NMSosphere wanted to take a deeper dive into that discussion and see exactly how Penn State fans and Alums feel about the Sandusky scandal
On September 23, I finally had the chance to step into New York City and experience Blogs With Balls, all thanks to the gracious hosts, Don Povia (HHR Media), Kyle Bunch (RGA) and Chris Lucas (HHR Media). Blogs With Balls is designed for digital sports figures to be able to update the industry on the changing landscape of social media and how content distribution tools are used to reach fans, listeners, readers and more.
In late 2010, rumors started to emerge that popular ESPN.com sports columnist Bill Simmons was planning a “top secret editorial project.” The initiative, shrouded in secrecy, was limited to rumors for several months, until talented writers suddenly started disappearing from popular blogs and websites. Star writers at Vulture, Deadspin, and This Recording wrote goodbyes to their established readerships, claiming they were leaving to work for The Sports Guy. The sports and pop culture-focused site, to be named Grantland (after legendary sportswriter Grantland Rice), would be backed by ESPN, and attracted top sponsors in Subway, Lexus and Klondike. The site’s central concept would be to produce intelligent, entertaining takes on sports and pop-culture. It would do so by publishing almost exclusively long-form content, come to be known as “longreads.”
Have you ever been so inspired that it's extremely difficult to articulate how you feel?
Well, I have that. Right now.
On behalf of New Media Strategies, I am assisting the social media efforts for Special Olympics International during the World Summer Games in Athens, Greece. I’m specifically covering the Games from a blog NMS created called Change Thru Sport. It is an amazing experience; my heart has been touched so many times it could last a lifetime. The inspiration these athletes provide and what you witness in how it improves their lives is immeasurable.
New Media Strategies recently received a feature story on Ad Age for its work with the NFL Players Association on a viral Super Bowl Ad and social media strategy dealing with potential threat of an NFL Lockout.
New Media Strategies Entertainment Intern Mary Kate Robbett rounds up what's going on in social media this week.