Posts tagged with social+marketing

Are Fans Open to Surprise and Delight?

NMS recently hosted a seminar for 19 precocious George Washington University interns spending the summer studying communications in DC. It was the perfect opportunity to demonstrate social media’s power to surprise and delight customers while solidifying brand loyalty. Turns out those of us who live and breathe marketing strategy were the ones who left a bit surprised. We began with a case study: Last fall, KLM Airlines rewarded its customers by delivering “small doses of happiness” in Amsterdam’s Schiphol Airport. Over three weeks, KLM surprised 28 passengers with gifts based on preferences indicated in their social graphs, generating more than 1 million impressions in 88 countries on Twitter alone. The premise:  “Creating a real smile on somebody’s face is much cooler than attaching a smiley face.”

 

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Crafting Social Campaigns for Latino Artists and Media Companies

In recent discussions about Latinos and social media, we’ve seen more Latino talent crossing over and Hispanic media companies creating bilingual content. More than ever before, mainstream companies are reaching out to this market along with Hispanic media and entertainment. Hispanic owned media companies recognize the value and importance of connecting with their people via social networks like Twitter, YouTube, Gowalla, Foursquare and Facebook as they are powerful platforms for their ROIs.

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New Media Strategies, Ray-Ban, Two Door Cinema Club & Music Festivals

For our client Ray-Ban, NMS is currently teaming up with GlassNote Records and the award-winning buzz band Two Door Cinema Club to capture Never Hide moments at music festivals around the country this spring and summer. With the Never Hide Ray-Ban brand vision as the backdrop, the band and the NMS production team have been capturing footage from the Ray-Ban cam (sunglasses equipped with a camera) as well as footage from their performances, interviews and other Never Hide moments. The NMS team is then assisting Ray-Ban in distributing the content through various social media outlets including blogs and a Ray-Ban mobile application.

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Zynga Opens the Gates to GagaVille

Lady Gaga and Zynga have teamed up to merge her wildly successful brand with Zynga’s wildly successful FarmVille game to create Mother Monster’s very own GagaVille.  The game is a true reflection of Gaga’s unique style, including unicorns, crystals and disco ball sheep. Fans have the opportunity to experience Gaga’s world and get a first listen to unreleased songs from her new album, Born This Way, available on May 23.

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Cliquing Off Your Social Network with Group Messaging

Multiple new group messaging apps, including Beluga, Kik, Fast Society, and most notably, GroupMe, all focus on doing one thing well: letting users communicate in real-time. Group messaging brings the walkie-talkie into the social age, providing an instrument for communicating with small groups of people using data, text messaging or conference calling. With smartphones now outnumbering ‘dumb’ phones, the time for group messaging has arrived.

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Using In-Person Signage to Activate Check-ins

The Facebook Place Page for Washington Dulles International Airport has 47,220 check-ins, and its foursquare venue has amassed 57,965 check-ins.  It is instinctive to check-in at the airport, as this action has become social proof of one’s jet-setting adventures. Retailers and brand-sponsored check-in venues do not generally experience an airport-like momentum of instinctive check-ins. Brands can begin by offering a healthy incentive to check-in, such as a discount, preferential treatment or insider access to information; however an extra push is needed to activate those customers who remember to check-in at the airport but are not instinctively thinking “I should check-in” when shopping at their favorite store.

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World Records in the Digital Era

The Guinness Book of World Records holds some of the finest and strangest achievements of mankind.  Whether it’s the fastest selling comic book of all time, or the person with the world’s stretchiest skin: there’s a record for everything.  On February 16, 2011, Oreo cookies set a Guinness World Record for the most Facebook “likes” in a 24-hour period with 114,619 “likes”.  Although the record was smashed only a few hours later by rapper Lil Wayne, both remain impressive feats.

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Gaming the Web: Using Game Mechanics to Motivate Action

In the hyperconnected morass that is South by Southwest Interactive, it’s easy to get stuck in the “did I check-in/update/tweet about this panel/party/handshake” infinite loop. With a slew of new apps and sites to check out and an ABGC mindset – Always be Generating Content they say – it can get overwhelming. But even when it does come time to put the smartphone down, it’s hard. Many have hit on the idea of using game mechanics to motivate action – the gamification of the Web.

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Social Surfing: How TV Got Bigger than You and Your Living Room

TV as a platform is not yet a built-out social experience (though Google TV entering the market will be a huge step in that direction). However, the viewing of television has always been social and a crop of new online tools are taking social TV to a whole new level.

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