Tag You’re it (Part 2): Where in the World?
Will I drive an extra mile off the highway to go to a well reviewed local diner, versus a fast food chain at a rest stop? Definitely.
A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:
Will I drive an extra mile off the highway to go to a well reviewed local diner, versus a fast food chain at a rest stop? Definitely.