Posts tagged with pop+culture

For our client Ray-Ban, NMS is currently teaming up with GlassNote Records and the award-winning buzz band Two Door Cinema Club to capture Never Hide moments at music festivals around the country this spring and summer. With the Never Hide Ray-Ban brand vision as the backdrop, the band and the NMS production team have been capturing footage from the Ray-Ban cam (sunglasses equipped with a camera) as well as footage from their performances, interviews and other Never Hide moments. The NMS team is then assisting Ray-Ban in distributing the content through various social media outlets including blogs and a Ray-Ban mobile application.

Multiple new group messaging apps, including Beluga, Kik, Fast Society, and most notably, GroupMe, all focus on doing one thing well: letting users communicate in real-time. Group messaging brings the walkie-talkie into the social age, providing an instrument for communicating with small groups of people using data, text messaging or conference calling. With smartphones now outnumbering ‘dumb’ phones, the time for group messaging has arrived.

Music has famously been called the “universal language of mankind.” It speaks to the soul and has a way of making those who hear it feel connected to all others in an audience and, most importantly, the musician. This connection is essential to being truly moved by music. Social media is also all about the connection. Twitter lets us see what other people are thinking at any time of day in real time. Facebook lets us learn the intentions and interests of friends or total strangers. YouTube gives us a visual glance at everything in the world deemed video-worthy. It seems only natural for the two to become inevitably intertwined; they can compliment, mirror, parody, and augment one another.

The Guinness Book of World Records holds some of the finest and strangest achievements of mankind.  Whether it’s the fastest selling comic book of all time, or the person with the world’s stretchiest skin: there’s a record for everything.  On February 16, 2011, Oreo cookies set a Guinness World Record for the most Facebook “likes” in a 24-hour period with 114,619 “likes”.  Although the record was smashed only a few hours later by rapper Lil Wayne, both remain impressive feats.