The Online Strategy Behind Scott Brown’s Victory, Plus Details on His Massachusetts Moneybomb
Scott Brown’s victory in last week’s Massachusetts Senate election has gotten plenty of Republicans fired up about their online prospects in the 2010.
A common theme in many of the political and advocacy-oriented panels at SXSW was the idea that social media’s vocabulary is honesty and transparency. As trade organizations, political candidates and government officials have adopted social media, they have needed to adopt the vocabulary of transparency to connect with the community. So if social media has encouraged transparency, can the opposite be true as well? Can policies of transparency encourage the use of social tools to solve public problems?
Scott Brown’s victory in last week’s Massachusetts Senate election has gotten plenty of Republicans fired up about their online prospects in the 2010.
Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."