Posts tagged with patrick+pho

REACTION: Kenneth Cole’s Twitter Fiasco Is More Than A Social Media PR Lesson

Today, the internet was set abuzz over tweet from clothing designer Kenneth Cole that sent the web into an uproar. In a failed attempt to use current events to push his clothing line, Cole tweeted, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC." Not only is the tweet extremely insensitive to the currently crisis in Egypt, but to use the #Cairo hashtag that protesters in Egypt are using to spread awareness about the events there? That has been panned as a crass way to get some buzz behind your message.

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How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter

When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.

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