Posts tagged with online+monitoring

Measuring Facebook Engagement Across Competitive Pages

Comparing your brand’s Facebook page to the pages of competitors is a challenge, as you are not privy to several key data points that ultimately have significant influence on the level of success. If you’re analyzing your own page, the metrics to look at in general are monthly active users, post views (impressions) and engagement rate. These metrics provide a clear view of how many people are actively taking in your content and interacting with your brand. Since these metrics are inaccessible on competitors' pages — and the number of lifetime likes is not an effective measure of consumer engagement —how can one compare their page to the competition?

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Social Watching Services Put Nielsen in Check

It’s May and spring is in full bloom. Your snow boots are boxed away, baseball is back, summer sequels are preparing to invade your local multiplex, and the executives at your favorite television network are about to cancel one of your favorite television shows. Fans of Brothers & Sisters, Human Target, V, Chicago Code, Lie to Me, and other low-rated shows on the cusp of cancellation fret about the future of these programs because they are nearly guaranteed to be shuffled out the door for the limitless potential of the new shows being presented at network upfronts two weeks from today. Many of these low rated shows have a passionate following, so why would networks cancel shows with a vocal fanbase? The answer is simple: low Nielsen ratings. 

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Saving Lives Through Social Media

Severe weather and devastating storms in the southern United States in late April remind all of us of the power of social media and its benefits during times of crisis and natural disasters. Not surprisingly, social networking sites have recently been credited for 'saving lives' through updates via Facebook and Twitter about impending storms. Since the recent spike in extreme weather and natural calamities, beginning with the earthquakes in Chile, Haiti and New Zealand, social media has established itself as a go-to medium during times of natural disaster for news and photographs depicting destruction as well as information on relief aid.

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This Week in the Conference World

This past week The AdAge Digital Conference, Radian6 Social 2011 User Conference, Forrester’s Marketing Forum, and Hispanicize 2011 all took place. Each conference provided some great thoughts and insights from leaders in field, some interesting statistics and a few announcements of things to look forward to in the future.

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Facebook Insights Update: Website Owners, This is for You!

Facebook Insights – the built-in analytics tool set from Facebook – has changed for the better. For brands that have yet to include Facebook social plugins on their websites, now is the time to reconsider. These advanced Insights enable brands to be truly informed of which web content is resonating with visitors, who is sharing it (on Facebook), and what net effect (click-through rate) it is driving.

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Twitter Sentiment Analysis: 2011 State of the Union Address

NMS Senior Online Analyst Mark LeMunyon analyzes Twitter discussion during last week's State of the Union Address to gauge sentiment and reactions to the speech. Read on for his findings. 

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What We’re Watching in 2011 and Why It’s A Whole New Game

2010 was an astounding year for New Media Strategies, kicking off a second decade dominating the social sphere. Whether launching the first automotive brand profile on Foursquare or helping our public affairs clients gain critical support, expanding our Hispanic outreach or breaking box office records, the buzz about NMS this year showed nothing short of record  growth, not to mention a brand new office space.

‘Tis the season for trend tracking, and as we look forward to another great year, here’s what we expect in social media trends in 2011.

 

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NMS Buzzmark Correctly Predicts Outcomes of 89% of Senate Races, Beating Other Analysis

I’m proud to announce that our tool for tracking social media buzz, the industry-leading NMS Buzzmark, correctly predicted the outcomes of 89% of United States Senate races in the 2010 midterm elections including Majority Leader Harry Reid’s victory over Sharron Angle in Nevada

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Got a customer service problem? Social media can help

It’s interesting to think that in today’s day and age one of the main methods for dealing with problems comes from a technology that didn’t even exist 15 years ago. Twitter, Facebook, blogs, and email have become the go-to places when one has a problem. Whether its a personal or professional issue, the internet is full of ways to help us deal with them.

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