Intern Corner / Social Media Round Up
New Media Strategies Entertainment Intern Mary Kate Robbett rounds up what's going on in social media this week.
Posts tagged with online+advertising
What We’re Watching in 2011 and Why It’s A Whole New Game
2010 was an astounding year for New Media Strategies, kicking off a second decade dominating the social sphere. Whether launching the first automotive brand profile on Foursquare or helping our public affairs clients gain critical support, expanding our Hispanic outreach or breaking box office records, the buzz about NMS this year showed nothing short of record growth, not to mention a brand new office space.
‘Tis the season for trend tracking, and as we look forward to another great year, here’s what we expect in social media trends in 2011.
ThinkB4YouSpeak Launches Social Media Campaign
Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."
Blogging Your Way to the Bank
Instead of focusing on building up enough traffic to post ads that clutter the page, compromise the site’s aesthetic and bring in enough money to cover Friday night’s bar tab, bloggers should rather use their site as one big advertisement for themselves.
Advertising on Message Boards: How to Maximize Your Time and Money
For advertisers on Message Boards to maximize their investment they should become active participants in the community – just like any other member. After all, would you rather buy a car from your best friend or a complete stranger?
Last-Click Analytics and Social Media Measurement, or How Search Drinks our Milkshake
Early in my career, I heard a very senior executive make the statement “All online marketing is, at its heart, direct marketing” (he was, and is, in direct marketing). [...] I know that exec was wrong, and I hope I don’t have to wait another 7 years to prove it.
Social Marketing’s Value in a Meltdown
The recognition that delivery and response aren’t the be-all and end-all of marketing is the first step in saving the industry, and here’s hoping that it comes from our industry in not too long.