Imani Greene Named Vice President of Media at New Media Strategies
Media veteran and former Ogilvy executive joins the firm to expand offerings
The awards keep rolling in for the NMS team! Our public affairs practice has taken home four 2012 Pollie Awards in support of America's Power. We're also honored to have been honored by the Internet Advertising Competition last week for our work on behalf of the NFL Players Association and Chrysler Automotive Group.
Media veteran and former Ogilvy executive joins the firm to expand offerings
The NMS team is proud to announce that several of our campaigns have been selected as finalists in PR Newswire’s Earnie Awards. Please vote for NMS’ Jeep campaign as “Best Use of Video in Social Media.”
There’s a new dance craze going around the @NMSosphere this week, and in true NMS style…we don’t even have to leave our computers to get into the groove. That’s because this dance is virtual and comes in the form of Dance Mom-Me, the recently launched application on MyLifetime.com that’s inspired by the network’s hit reality show, Dance Moms.
I was recently asked by Sean Corcoran of Forrester to answer one simple but fascinating question: When do companies come to New Media Strategies for social media help rather than their digital agency, PR firm, or traditional agency and why? Companies tend to go with their incumbent digital agency, PR firm, or traditional agency when they are still in the early stages of social media experimentation. It is a path of least resistance in situations where they cannot make the case for a dedicated and significant social media budget, or where they have yet to establish a holistic social media strategy for their organization based on their inability to understand the impact that a sustained commitment to social media will have on their business.
Mustaches have long been associated with the pillars of awesomeness. Art (Dali), Science (Einstein), Academia (Nietzsche), Private Investigation (Magnum), to name a few. In the past few years, mustache’s have been garnering attention for awesomeness for something new, charitable causes. Movember, combining the slang term for mustache “Mo” and the month of November, is an annual, month-long initiative that raises funds and awareness for men’s health, specifically prostate cancer and other cancers that effect men. The movement began in Australia in 2003 and now has more than one million participants in over 15 countries. In the U.S. specifically, proceeds benefit the Prostate Cancer Foundation and Livestrong.
On Thursday, November 3, Pete Snyder, CEO and Founder of New Media Strategies, the world's first and largest social media marketing agency, rang the Opening Bell at the NYSE. The following day, NMS hosted a full day of conversation on achieving success in social media marketing at the New York Stock Exchange.
Today, we're extremely excited to announce a partnership with iris Worldwide, one of the hottest international marketing firms in the world. Iris has over 800 employees with offices in London, Manchester, Paris, Amsterdam, Delhi, Shanghai, Singapore, Sydney, Melbourne, Mexico City, New York, Atlanta and Miami. We are thrilled about the capabilities and expertise that our new family members bring to New Media Strategies and the entire Meredith Xcelerated Marketing team.
Proving that social media is more than skin deep, this award recognizes the success of skin care line, Eucerin's, national Skin First campaign which educates women about how proper skin care related to overall heath. The award is the industry's leading honor, celebrating the creative relationships between media companies, marketers and advertising agencies.