Posts tagged with music

For our client Ray-Ban, NMS is currently teaming up with GlassNote Records and the award-winning buzz band Two Door Cinema Club to capture Never Hide moments at music festivals around the country this spring and summer. With the Never Hide Ray-Ban brand vision as the backdrop, the band and the NMS production team have been capturing footage from the Ray-Ban cam (sunglasses equipped with a camera) as well as footage from their performances, interviews and other Never Hide moments. The NMS team is then assisting Ray-Ban in distributing the content through various social media outlets including blogs and a Ray-Ban mobile application.

Music has famously been called the “universal language of mankind.” It speaks to the soul and has a way of making those who hear it feel connected to all others in an audience and, most importantly, the musician. This connection is essential to being truly moved by music. Social media is also all about the connection. Twitter lets us see what other people are thinking at any time of day in real time. Facebook lets us learn the intentions and interests of friends or total strangers. YouTube gives us a visual glance at everything in the world deemed video-worthy. It seems only natural for the two to become inevitably intertwined; they can compliment, mirror, parody, and augment one another.

Amid reports that New Corp. has given Myspace “a deadline to reverse its traffic declines and achieve profitability… in quarters, not in years," the Myspace team unveiled a completely new product which reimagines the network as an entertainment hub for Gen Y.  Aiming to capture the attention of the 13-35 year old demographic, the new Myspace pulls in real time data on music, movies, TV, entertainers, games and fashion from across the web and will soon operate on a new mobile app for smartphones and tablets.

Each year, more and more social media services are emerging that help make discovering and listening to music more social.  First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music.   As our appetite for discovery grows, so will our thirst for innovation in social media and music.