Posts tagged with marketing

The Problem With Facebook Community Pages

Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pagesand the linking of user profiles to them. In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks.

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The Reward and Risk of “Passionistas”

A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:

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Local Advertising Slow on the Uptake

Local bloggers are growing their audiences by leaps and bounds, with restaurant reviews, local events, community news, etc., and smaller businesses are usually a key component of the neighborhood.

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The Changing Role of Local News

Areas such as international news and government access are ones that it will be difficult/impossible for bloggers and citizen journalist to replace, and the larger papers will continue to grow their value based on that.

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Virtual Worlds: The Next Facebook? - CNN.com

Virtual worlds: The next Facebook? - CNN.com is an interesting article about the predicted boom of the "metaverse", 3D interactive……
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Hypochondria on Viral Marketing

Advertising Age's "What's Plaguing Viral Marketing" is an interesting counterpoint to the excitement about viral marketing. Based on conclusions……
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Advertising Age - CMO Strategy - Rethink Your Web Strategy or Fail

Advertising Age - CMO Strategy - Rethink Your Web Strategy or Fail is a great article addressing many of the oft-overlooked realities……
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Tag You’re it (Part 2): Where in the World?

Will I drive an extra mile off the highway to go to a well reviewed local diner, versus a fast food chain at a rest stop? Definitely.

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A Pet Peeve

I’ll give magazines a pass for right now, as I get that there are advantages to editorial adjacency, it is easy to follow an ad online, and there are still times when consumers, even me, would rather read a magazine than my laptop. But outdoor?

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