Posts tagged with livingsocial

2012 Social Media Trends to Watch

The future of social media marketing is in digital storytelling; the ability to humanize a brand in ways with which people identify and are closely engaged, thus feeling invested in its future. The brand becomes an extension of the fan and they are its most compelling ambassador. Social media is more than water cooler chat and exceeds the benefits of traditional word of mouth marketing. While it provides immensely useful data about our habits in real-time, the new frontier of social media is chronicling lifestyle. When viewed not at the scale of minute by minute updates, social media provides a holistic picture of who we are and how we live. It begins to speak to customers as whole people.

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How LivingSocial And Groupon Made Coupons Cool Again

Whether it’s LivingSocial, Groupon, or Woot!, there is now an abundance of online resources designed to help you save money on products and services. It only makes sense that these services take local coupons to the next level by going online and advertising their deals and businesses to a larger audience, but somewhere along the line it also became cool to share coupons with others. While it doesn’t sound cool to tell your friends there’s a coupon for bananas in the paper, it’s no problem to go on Twitter to talk about a great deal on photobooks.

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