Posts tagged with latino

Marketing to the Latino community has been one of the hottest topics among marketers and brands this year, especially after the 2010 Census reported that once all numbers are released, Hispanics will represent $1 trillion of the U.S. purchasing power. The Hispanic population has also been reported to be one of the most active in the social space, especially in mobile. All of this information has stirred up quite the frenzy with marketers and companies, and they are finally realizing that excluding one of the largest demographics in the U.S. may not be a wise decision, after all.

Being aware of the cultural context of discussions serves as a catalyst and can enhance the impact of your messaging enormously; not knowing how to read it could be equally as devastating. Here are some general guidelines and differences between non Hispanics and Hispanics when it comes to social media...

There are number of marketing and advertising books that suggest that societies can be understood and analyzed by its advertising and its media. However, when it comes to the US Hispanic market, I particularly don’t agree with Madison Ave. In fact, I would like to encourage you to put this thought on hold for a second.