You may have used Shazam in a restaurant or a mall to identify a catchy tune that left you humming along or dancing in a dressing room. But after this weekend (and a $32 million push into the TV and movie industry), Shazam may become the go-to app for second screen digital rewards.
The NMS team has been on tour the past several weeks, visiting clients to brief them on spanking new social media developments – from the smallest emerging platforms to the elephants throwing their weight around. And while everyone is curious about what’s up with Google+, a multitude of movers and shakers warrant an update to our social media watch list.
It’s May and spring is in full bloom. Your snow boots are boxed away, baseball is back, summer sequels are preparing to invade your local multiplex, and the executives at your favorite television network are about to cancel one of your favorite television shows. Fans of Brothers & Sisters, Human Target, V, Chicago Code, Lie to Me, and other low-rated shows on the cusp of cancellation fret about the future of these programs because they are nearly guaranteed to be shuffled out the door for the limitless potential of the new shows being presented at network upfronts two weeks from today. Many of these low rated shows have a passionate following, so why would networks cancel shows with a vocal fanbase? The answer is simple: low Nielsen ratings.
As the Royal Wedding approaches (haters stop reading here) I can’t help but take note of the inundation of royal information coming my way, and more importantly the magnitude of the event itself, particularly through its social media presence.
2010 was an astounding year for New Media Strategies, kicking off a second decade dominating the social sphere. Whether launching the first automotive brand profile on Foursquare or helping our public affairs clients gain critical support, expanding our Hispanic outreach or breaking box office records, the buzz about NMS this year showed nothing short of record growth, not to mention a brand new office space.
‘Tis the season for trend tracking, and as we look forward to another great year, here’s what we expect in social media trends in 2011.
TV as a platform is not yet a built-out social experience (though Google TV entering the market will be a huge step in that direction). However, the viewing of television has always been social and a crop of new online tools are taking social TV to a whole new level.