Posts tagged with foursquare

Is the Traditional Text-Based Press Release Dead?

The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever.  With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual.  As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.

Read More

The Best foursquare Lists to Help You Unlock Your City

I’m a man of many lists. Whether they are to prioritize my work day, go grocery shopping or plan for a trip, I like to make sure whatever is important is not forgotten. A list, however, doesn’t need to be limited to the practical. If you watch as much TV as I do, you know you see your favorite characters wining and dining in New York or living it up in Las Vegas and think to yourself “I’m definitely going there next time I’m in the city!” Inevitably though, once you make it to “the city” you end up wandering the streets without a clue of what that place was called, just that they had a really cool fountain at the entrance.

Read More

Social Surfing: How TV Got Bigger than You and Your Living Room

TV as a platform is not yet a built-out social experience (though Google TV entering the market will be a huge step in that direction). However, the viewing of television has always been social and a crop of new online tools are taking social TV to a whole new level.

Read More

Facebook Places: Where Are People Checking In?

Frequent travelers – especially business travelers – are among the most active early users of Facebook Places.  This became apparent when two colleagues checked in to the Chicago O'Hare International Airport yesterday.  They were not alone; 1,790 others have checked in there as well in the five days since Facebook Places was released, making this one of the more popular Places to date.

Read More

This Week in Social Media: Facebook Places Edition

This week, Facebook launched its much awaited geosocial feature, Facebook Places, and many have been abuzz about the new feature and its implications for consumers and marketers. NMS has been excitedly watching the developments and playing around with the new feature on our phones and checking in all over DC, including at the NMS offices. This week, we've got a roundup of perspectives on the new Facebook Places and what it means for Facebook users, businesses, and marketers.

Read More

This Week in Social Media: July 23, 2010

What we're reading in digital news this week: Facebook is growing like crazy, expanding, adding new features, and trying to optimize social search. In the meantime, Foursquare is exploring search engine partnerships that could change the way we view and use location-based checkin data.

Read More

This Week in Social Media: July 16, 2010

Here's our roundup of what we're reading this week: Facebook Mobile growing rapidly, Twitter experiments with new revenue streams, Foursquare extending its reach and features, and an in-depth look at how Old Spice won the internet and captivated the social media community. 

Read More

Checking In With Hyper-Local Marketing on Foursquare

Don’t look now but your favorite restaurant may be stalking you.  Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.

Read More