Intern Corner / Social Media Round Up
New Media Strategies Entertainment Intern Mary Kate Robbett rounds up what's going on in social media this week.
Posts tagged with film
Vids or It Didn’t Happen: Grabbing Attention on the Now or Never Web
The entertainment industry was one of the first to truly sprout legs during the dawn of social media. A decade ago, some of NMS’ first campaigns promoted Pokemon and Tomb Raider. So it’s no surprise today’s network execs take social seriously – from both a developmental and promotional viewpoint. But while social data has done wonders to support the industry, in many ways it has also forced artists out of an overproduced, glitzy shell. Direct-to-fan engagement, pushing day-in-the-life content, coupled with the viral video bug it seems every brand has caught, has made YouTube the platform motivating entertainers to think outside the box.
Myspace Bets on the Best of the Web—But Will it Be Enough?
Amid reports that New Corp. has given Myspace “a deadline to reverse its traffic declines and achieve profitability… in quarters, not in years," the Myspace team unveiled a completely new product which reimagines the network as an entertainment hub for Gen Y. Aiming to capture the attention of the 13-35 year old demographic, the new Myspace pulls in real time data on music, movies, TV, entertainers, games and fashion from across the web and will soon operate on a new mobile app for smartphones and tablets.
Social Surfing: How TV Got Bigger than You and Your Living Room
TV as a platform is not yet a built-out social experience (though Google TV entering the market will be a huge step in that direction). However, the viewing of television has always been social and a crop of new online tools are taking social TV to a whole new level.
Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take
This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.
Welcome, TwitCritics
Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.
(206) Days of Social Marketing
Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer. As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?
A Day in the Life…of a different DC Intern
Interns. We. Are. Everywhere. We’re slowly taking over DC. Actually, if we work hard enough and do our jobs right, we eventually will…just without that dreaded “Intern” title. Apparently we’re pretty easy to spot too. Don’t get me wrong, I am an Intern through and through, but I like to think I’m living a different sort of Intern life.
Can Big Name Stars Still Bring Home the Box Office?
It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.