Posts tagged with facebook

Weekly Web Round-Up

Our NMS strategists have been spotted all over the web this week. Check out our latest hits covering Facebook’s private messaging system, the President’s Pinterest account and social savvy travel marketing.

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Facebook Timeline Apps: Why Brands Should Begin Building Now

Brands have invested in maintaining and growing Facebook pages for several years now.  Pages enable two-way conversation between brands and consumers, and the effectiveness of this single outlet is evident in the fact that millions have connected, commented and interacted with their favorite companies and organizations via Facebook Pages. Pages will continue to be an important component of brands’ overall social media strategies into the foreseeable future, but they are now joined by a new, complementary contender on the platform – Facebook Timeline apps.

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2011: The Year I Abandoned My Facebook Friends

Since the F8 Developers Conference in September, where Mark Zuckerberg announced major design updates to the Facebook platform, the way I participate on the popular social network has changed.  While the main headlines coming out of F8 focused on a significant overhaul for the profile format called Timeline, the most significant improvement involved the Facebook News Feed. These changes to the News Feed have slowly caused me to leave my Facebook friends behind. And I don’t really miss them.

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2012 Social Media Trends to Watch

The future of social media marketing is in digital storytelling; the ability to humanize a brand in ways with which people identify and are closely engaged, thus feeling invested in its future. The brand becomes an extension of the fan and they are its most compelling ambassador. Social media is more than water cooler chat and exceeds the benefits of traditional word of mouth marketing. While it provides immensely useful data about our habits in real-time, the new frontier of social media is chronicling lifestyle. When viewed not at the scale of minute by minute updates, social media provides a holistic picture of who we are and how we live. It begins to speak to customers as whole people.

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Changes To Google Reader Drag Us Kicking and Screaming Into The Google+ Era

Until recently, it’s been easy to dismiss Google+. Frequent discussions have occurred in the hallways at the @NMSosphere weighing the viability of Google’s upstart social network and whether it has the long-term capabilities for competing with the sacred social media cows that are Facebook and Twitter. “No,” people cried – there’s no time for another social network largely made up of tech-savvy millennials with dubious extensions for brands and products. “Yes,” others argued, noting that Plus’ easy-to-use interface would allow for better segmentation (with Circles) and could potentially be a haven for application development, free of the strict guidelines and rules of the Facebook platform.

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A Bridesmaid’s Guide to Social Media

Always the bridesmaid? If you're trapped between fittings, party planning and bridal bazaars, checking out these tips for using the power of social media to bring your bridezilla back down to wedded bliss.

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Measuring Facebook Engagement Across Competitive Pages

Comparing your brand’s Facebook page to the pages of competitors is a challenge, as you are not privy to several key data points that ultimately have significant influence on the level of success. If you’re analyzing your own page, the metrics to look at in general are monthly active users, post views (impressions) and engagement rate. These metrics provide a clear view of how many people are actively taking in your content and interacting with your brand. Since these metrics are inaccessible on competitors' pages — and the number of lifetime likes is not an effective measure of consumer engagement —how can one compare their page to the competition?

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Eye on Innovation: A Mid-Year Update

The NMS team has been on tour the past several weeks, visiting clients to brief them on spanking new social media developments – from the smallest emerging platforms to the elephants throwing their weight around. And while everyone is curious about what’s up with Google+, a multitude of movers and shakers warrant an update to our social media watch list.  

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Google 360: How Google+ Can Win the Web

Google’s long-rumored, awe-inspiring Facebook-killing social network behemoth was revealed on Tuesday: Google+. And it’s pretty OK. Good even. The suite of tools forms the building blocks by which Google hopes to stitch together a social graph to compete with Facebook’s. Google has managed expectations admirably, and Facebook still existed as of Friday afternoon. But Google+ is more than it seems. The foundation Google is laying has potential to merge the social and static web until they are practically synonymous.

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