Posts tagged with elections

Weekly Web Round-Up

Our NMS strategists have been spotted all over the web this week. Check out our latest hits covering Facebook’s private messaging system, the President’s Pinterest account and social savvy travel marketing.

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2012 Social Media Trends to Watch

The future of social media marketing is in digital storytelling; the ability to humanize a brand in ways with which people identify and are closely engaged, thus feeling invested in its future. The brand becomes an extension of the fan and they are its most compelling ambassador. Social media is more than water cooler chat and exceeds the benefits of traditional word of mouth marketing. While it provides immensely useful data about our habits in real-time, the new frontier of social media is chronicling lifestyle. When viewed not at the scale of minute by minute updates, social media provides a holistic picture of who we are and how we live. It begins to speak to customers as whole people.

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Can Government Transparency Encourage Problem Solving Through Social Media?

A common theme in many of the political and advocacy-oriented panels at SXSW was the idea that social media’s vocabulary is honesty and transparency. As trade organizations, political candidates and government officials have adopted social media, they have needed to adopt the vocabulary of transparency to connect with the community. So if social media has encouraged transparency, can the opposite be true as well? Can policies of transparency encourage the use of social tools to solve public problems?

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Twitter Sentiment Analysis: 2011 State of the Union Address

NMS Senior Online Analyst Mark LeMunyon analyzes Twitter discussion during last week's State of the Union Address to gauge sentiment and reactions to the speech. Read on for his findings. 

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NMS Buzzmark Correctly Predicts Outcomes of 89% of Senate Races, Beating Other Analysis

I’m proud to announce that our tool for tracking social media buzz, the industry-leading NMS Buzzmark, correctly predicted the outcomes of 89% of United States Senate races in the 2010 midterm elections including Majority Leader Harry Reid’s victory over Sharron Angle in Nevada

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Architecture of a Successful Political Message — In A Digital Age?

For those at the Politics Online Conference this afternoon, there's one session you shouldn’t miss — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson.

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Supporters of Gay Marriage Failed to Get Out the Vote

Long thought of as a “liberal” state by national political observers, Maine, whose voters on Tuesday voted down gay marriage, proved that cultural conservatism is — at least on this issue — alive and well in the Northeast.

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If Deeds Loses, It’ll Be Because He Forgot the New Independents

When Karl Rove set out to get George W. Bush reelected in 2004, he targeted the Expedition-driving, megachurch-attending, Panera-eating, McMansion-living voters in places like Loudoun County, Va. Bush won Loudoun with 56 percent on his way to a comfortable victory statewide.

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Home Wifi Networks Next For Digital Door-Knocking?

Political activists living in dense areas should use the name of their home Wi-Fi networks to reach out to neighbors about political candidates.  It's free, its doesn't disturb neighbors, and it has the potential to reach hundreds of voters.

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