Posts tagged with digital+pr

Reaching Out to Online Influencers: The Pitch

Brands are consistently looking for new approaches to raise awareness in the social media realm. With hits and impressions as a priority for achieving these goals, blogger outreach has become a greater component to the overall marketing strategy of a brand. To achieve online coverage in the past, brands would look to traditional PR methods when releasing information, blasting cold and unwanted press releases to a large network hoping their information would stick. In the world of blogger outreach, this approach simply does not work.

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Is the Traditional Text-Based Press Release Dead?

The answer is not yet, but the old adage “a picture is worth a thousand words” applies arguably now more than ever.  With smart phone adoption allowing consumers to document their lives visually (according to Nielsen, 44% of US consumers own smartphones, extending to 64% of 25-34 year olds) and social platforms fostering the sharing of pictures and videos, communication is increasingly becoming more visual.  As evidence of this growing trend, we’re getting more pickup and commentary in our influencer outreach efforts, and higher engagement rates on Facebook and Twitter when we include pictures or video.

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Video Killed the Review Blog?

In the good ole days, when you wanted to know if a product worked or not, you called up your neighbors or friends. Nowadays, marketers sometimes forget the power of word-of-mouth messaging and honest reviews to favor flashy endorsements and edgy ads. However, as the Internet has grown, the product review has taken on many new formats: message board posts, blog posts and the video blog (“vlog”). The latter gained momentum and brand popularity as consumers flocked to videos of “Internet famous” vloggers wanting their opinion and watching them try the product.

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Blogs with Balls 4

On September 23, I finally had the chance to step into New York City and experience Blogs With Balls, all thanks to the gracious hosts, Don Povia (HHR Media), Kyle Bunch (RGA) and Chris Lucas (HHR Media).  Blogs With Balls is designed for digital sports figures to be able to update the industry on the changing landscape of social media and how content distribution tools are used to reach fans, listeners, readers and more.

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This Week in the Conference World

This past week The AdAge Digital Conference, Radian6 Social 2011 User Conference, Forrester’s Marketing Forum, and Hispanicize 2011 all took place. Each conference provided some great thoughts and insights from leaders in field, some interesting statistics and a few announcements of things to look forward to in the future.

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Intern Corner / Social Media Round Up

New Media Strategies Entertainment Intern Mary Kate Robbett rounds up what's going on in social media this week.

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Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls. 

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Nielsen’s Twitter Take Nearly Half Baked, Part 2

Nielsen posted an update to their controversial report and in the process raised more questions than they answered.  The biggest problem is Nielsen's original claim that user retention is critical to long term growth.  While retention does play a role in growth, it is not as important as Nielsen states.  As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's.  If you would like to see the data set, please check it out here.  All of the data points were taken from Quantcast. 

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Nielsen’s Twitter Take Nearly Half Baked

Nielsen posted an article on Tuesday titled "Twitter Quitters Post Roadblock to Long-Term Growth" claiming that Twitter had a 40% user retention rate. As seen above, I enjoy catchy headlines that rhyme, but Nielsen fails to mention one very important factor when evaluating Twitter traffic: It's only able to measure return visits to Twitter.com, but a large percentage of people using Twitter are using applications to tweet.

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