Posts tagged with beauty

In the good ole days, when you wanted to know if a product worked or not, you called up your neighbors or friends. Nowadays, marketers sometimes forget the power of word-of-mouth messaging and honest reviews to favor flashy endorsements and edgy ads. However, as the Internet has grown, the product review has taken on many new formats: message board posts, blog posts and the video blog (“vlog”). The latter gained momentum and brand popularity as consumers flocked to videos of “Internet famous” vloggers wanting their opinion and watching them try the product.