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Blogger Engagement, Brand Protection, Digital PR, Issue Advocacy, New Media Strategies, Reputation Management, Social Media, Viral Video, Word of Mouth Marketing

ARCHIVE: July 2010

BLOG POSTS FROM THE NMSOPHERE

How I Brought Back The Strasburger: Three Consumer Interaction Tales On Twitter

When I walked up to the counter of BGR: The Burger Joint and asked if I could get a Stasburger the cashier answered with a resounding, “Absolutely not!” He explained that the burger was a promotional item and was no longer on the menu. I was crushed, and took my sadness to Twitter. Meanwhile at NMS, our resident Nats fan Laura was wondering if she could still try the Strasburger and I had to report to her the unfortunate news that our dreams of a cheeseburger topped hot dogs and 14 pickles would never come true. Or so we thought until BGR found our twitter conversation and came to the rescue.

Published by Patrick Pho at NMS Blog on July 14, 2010 in New Media Strategies, Social Media, Social Networks, Twitter, Viral Marketing, YouTube

Social Media Spotlight: World Wrestling Entertainment Understands Their Audience, Embraces YouTube

Love it or hate it, whether the wrestling is fake or real, the WWE has taken a steel chair to the status quo and demonstrated that it truly understands how their audience engages online -- by taking the lead in putting complete content on the world’s largest video-sharing site. The WWE knows that in social media, the best way to keep their fans hooked on their product is to give them as much of it as possible even if it means giving complete episodes away on YouTube. For free.

Published by Renan Borelli at NMS Blog on June 24, 2010 in Social Media, Sports, YouTube

The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs

While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.

Published by at LeslieBradshaw.com on July 18, 2009 in New Media Strategies, NMS Public Affairs, Social Media, User Generated Content, Facebook, Tech Tools, Trends, Twitter, YouTube

Trailer Time Capsule: Clueless

Starting in February of 2009, rumors began to swirl on the web that a sequel to Clueless was in the works, generated by a promising statement made by Alicia Silverstone. As a child of the 90’s, I couldn’t be more thrilled about this news, and in my excitement, I decided it was time for another viewing of the original Clueless trailer.

Published by Mclean Donovan at NMS Blog on June 08, 2009 in NMS Entertainment, New Media Strategies, Box Office Buzz Analysis, Pop Culture, Trailers, YouTube

Thank You for Being a Friend

Someone once asked me what my favorite thing in the world was, and I responded “a day in bed with reruns of Golden Girls!” So now you’re asking why this one of my favorite things? Well here it is: I am not ashamed to say it, my name is Ashley Aikens and I am completely taken with this show that is a piece of television history.

Published by Ashley Aikens at NMS Blog on May 26, 2009 in NMS Entertainment, Social Media, Facebook, YouTube

6 Tips for Using Social Media in the Agriculture Industry

With tangible products being produced such as grapes and cars, vintners and automakers have a great opportunity to use social media to share their story. [...] With that said, I have outlined six applications that I think are particularly useful for the agriculture industry. Where appropriate, I also include my personal experiences in hopes to make it that much more real.

Published by at LeslieBradshaw.com on May 20, 2009 in Digital PR, NMS Public Affairs, Social Media, Trends, Twitter, YouTube

The Internet Interpreters: What is RickRolling?

Ever been Rick Rolled? NMS begins a semi-regular feature in which an NMSer explains the history and logic behind various web sensations.

Published by Hillary Jackson at NMS Blog on May 01, 2009 in NMS Entertainment, Viral Video, Pop Culture, YouTube

Social Media for Social Good: Ending the “R-word”

The “R-Word.” It’s one of those words that may seem like just another piece of slang thrown into everyday language when describing something stupid, dumb or irrational. However, it is not just another piece of slang. It is an insult to those with intellectual disabilities. This is why the Special Olympics asked individuals to participate in “Spread the Word to End the Word” on March 31st, 2009 – a campaign to raise the consciousness of society about the dehumanizing and hurtful effects of the R-Word and urge people to resolve to stop using it as an insult, casual or intended.

Published by at NMS Blog on April 03, 2009 in NMS Corporate, Digital PR, Issue Advocacy, New Media Strategies, Social Media, Facebook, Social Good, Twitter, YouTube

“Zero to Hero” – The American Idol Phenomenon and Anoop Desai

I must begin this blog by declaring that I in fact, work in the Entertainment industry and was an American Idol virgin before this season. Now, just like over 20 million other Americans out there, I am addicted to the show. I began watching the show hoping to get a quick glimpse of my friend’s cousin, Anoop Desai, a name I had no idea would be so widely popular and known around America in just a few short weeks.

Published by at NMS Blog on March 25, 2009 in NMS Entertainment, Social Media, Pop Culture, Twitter, YouTube

The Trailer Time Capsule: Scream

In 1996, horror master Wes Craven (Nightmare on Elm Street, The Hills Have Eyes, Swamp Thing) decided to poke a little fun at the slasher-film genre by bringing us the first self-aware horror film, Scream. The film introduced a new brand of horror film I like to call “smart horror.” This is a genre I perceive to be deemed “smart” for acting as a more sophisticated horror film which appeals to a much broader audience.

Published by Laura Murphy at NMS Blog on March 19, 2009 in NMS Entertainment, Pop Culture, YouTube