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ARCHIVE: February 2010
BLOG POSTS FROM THE NMSOPHERE
Checking In With Hyper-Local Marketing on Foursquare
Don’t look now but your favorite restaurant may be stalking you. Or at least that’s certainly the feeling I got when I checked into a local DC movie theater on foursquare and saw an unusual asset on the top-right corner of the screen.
Published by
Jared Degnan at NMS Blog on February 22, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Facebook, Social Networks, Pop Culture, Social Marketing, Twitter
CPG’s Love/Hate Relationship With Social Media
In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."
Published by
Jared Degnan at NMS Blog on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing
3121: First Day Buzz Round-up
We're happy to announce that the 3121 blog had a great launch--and our friends in the technology and political communities noticed. We'd like to say thanks to them and highlight some of their observations for you.
Published by
William Beutler at 3121 Blog on July 21, 2009 in Blogger Engagement, New Media Strategies, NMS Public Affairs, Social Media, Word of Mouth Marketing
Can Big Name Stars Still Bring Home the Box Office?
It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls.
Published by
Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture
Special Olympics Uses Social Media to End the R-Word
NMS is working with Special Olympics to make Tuesday, March 31st a National Day of Awareness, where we ask ourselves and our peers to gain a greater understanding of the implications of our actions. We want Tuesday, March 31st to be a day where people take a moment to think about the weight and impact of our words.We want Tuesday, March 31st to be about respect and acceptance. On Tuesday, March 31st, we want to help end the use of the R-word – “retard” – forever. And we’re using social media to get there.
Published by
Renan Borelli at NMS Blog on March 26, 2009 in NMS Corporate, Issue Advocacy, New Media Strategies, Social Media, Word of Mouth Marketing, Pop Culture, Social Good
The Papa Johns/Lebron James “Crybaby” Story
Regular readers of So Good know that this story helped put So Good on the map.
Published by
Jon Eick at So Good Blog on January 08, 2009 in Brand Protection, NMS Public Affairs, Reputation Management, Word of Mouth Marketing, Controversies, Crisis Management, Pop Culture
3M’s Post It Note Car: How Not to Do Viral Marketing
In the summer of 2008, the 3M Corporation attempted a social media marketing campaign to promote use of its Post-It Notes product – the campaign gained attention for all the wrong reasons.
Published by
NMS Admin at All About Content on September 03, 2008 in Brand Protection, Reputation Management, Word of Mouth Marketing, Online Monitoring
The Reward and Risk of “Passionistas”
A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:
Published by
Sam Huxley at New Media Sense on October 01, 2007 in Reputation Management, Social Media, Word of Mouth Marketing, Online Monitoring
Hypochondria on Viral Marketing
Published by
Sam Huxley at NMS Blog on July 16, 2007 in Word of Mouth Marketing
Advertising Age - CMO Strategy - Rethink Your Web Strategy or Fail
Published by
Sam Huxley at NMS Blog on July 11, 2007 in Social Media, Word of Mouth Marketing
PS3 vs Wii USA Today Launch Article
Published by
Sam Huxley at NMS Blog on November 28, 2006 in NMS Entertainment, Word of Mouth Marketing, Online Monitoring, Trends
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
NMS hosts BlogHer President Joy Des Jardis in our Speaker Series.
