Groupon Surpasses 10 Million in North American Sales

Last Wednesday marked a major milestone for Groupon, the collective online buying powerhouse, as they celebrated their 10 millionth sale in North America. Groupon gained notoriety as a viral promo wunderkind due in part to its quirky editorial style and its sweet sales offerings in 100 cities across America, Europe and beyond. Launched in November 2008, Groupon prides itself on cluing its crowd into coupons for the best there is to do, see, eat, and buy, regardless of where they might be. 

Published by Joe Gizzi at NMS Blog on August 30, 2010 in Word of Mouth Marketing, Engagement, Trends, Social Marketing

If You’re HAPPO and You Know It

There’s something indelibly beautiful to me about the relationship-building nature of people in the communications industry. Rarely have I encountered a passionate member of our community that hasn’t been willing to lend a hand and help a colleague out. And while our industry itself is based on a foundation of fostering mutually beneficial relationships, there are few places other than Twitter where you can witness this interaction firsthand.

Published by at NMS Blog on March 25, 2010 in New Media Strategies, Social Media, Word of Mouth Marketing, Social Networks, Pop Culture, Trends, Social Good

CPG’s Love/Hate Relationship With Social Media

In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."

Published by Jared Degnan at NMS Blog on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing

Can Big Name Stars Still Bring Home the Box Office?

It used to be the case that a big name star equaled box office returns, hence the outrageous salaries a-listers have recently received for their work, but with the ever-sharing, instantaneous environment of online communities, user reviews may be weighing heavy on the blockbuster golden boys and girls. 

Published by Sonja Olson at NMS Blog on July 20, 2009 in Digital PR, NMS Entertainment, Social Media, Word of Mouth Marketing, Box Office Buzz Analysis, Facebook, Movie Marketing, Pop Culture

The Papa Johns/Lebron James “Crybaby” Story

Regular readers of So Good know that this story helped put So Good on the map.

Published by at So Good Blog on January 08, 2009 in Brand Protection, NMS Public Affairs, Reputation Management, Word of Mouth Marketing, Controversies, Crisis Management, Pop Culture

The Reward and Risk of “Passionistas”

A new report from Yahoo! and MediaVest describes the behavior of a group of consumers called "Passionistas." With only the press release to go on, I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting. I'm assuming what sets these consumers apart from brand "evangelists" is overall involvement in an interest versus a specific manufacturer. The stats that they released are interesting:

Published by Sam Huxley at New Media Sense on October 01, 2007 in Reputation Management, Social Media, Word of Mouth Marketing, Online Monitoring

Advertising Age - CMO Strategy - Rethink Your Web Strategy or Fail

Published by Sam Huxley at NMS Blog on July 11, 2007 in Social Media, Word of Mouth Marketing