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BLOG POSTS FROM THE NMSOPHERE
Working When You’re Not at Work
Just about a year ago I moved to the Washington D.C. area to work at a boutique PR firm. Obviously, a great network of communications professionals exists in the city and I decided to join Washington Women in Public Relations (WWPR) so I could meet more people. I was hell bent on finding my way in this industry and in this city, and I knew I had to branch out beyond my 9-6 job to do so.
Turning Off the ‘Light’: The End of an Era is an Opportunity to Pioneer Change (Again)
Guiding Light has always been a leader in terms of setting the pace for change within the soap industry and due to its network cancellation, GL executives have been given a unique opportunity to do so once more. I’d love to see GL become a pioneer again and “light” the way to the next level of soap programming.
Why Women Are the Target Market, Not Just the Niche Market
According to a Pew Internet survey, 74% of adult women use the internet. This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
