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BLOG POSTS FROM THE NMSOPHERE
The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs
While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.
Your Brand’s Social Media Infrastructure or How to Grow a Social Media Garden
This event was also where I debuted my "how does your garden grow?" analogy which is already catching fire. Want to know what it is? Ask me!
Microsoft Closes Encarta, But this Doesn’t Have to be the End
Earlier this week Microsoft announced it will soon be shutting down its digital encyclopedia, Encarta. The official statement t didn't actually use the word "Wikipedia," but then again, they didn't really need to. Wikipedia has 97% of the online encyclopedia market, according to Hitwise, a share that makes Google seem to barely have a foothold.
But this was by no means a totally foregone conclusion -- and it doesn't necessarily mean the end.
Super Bowl Advertisers Score Big On Twitter, Blogs; Lack More Long Term Engagement and Branding
For my blog, Bloggasm, I enjoy splicing up data analysis across social media platforms. It’s interesting to see how information trends and how publishers convey that information. In this report, my team and I tackle the Super Bowl and turn up some very interesting findings...
CONTRIBUTORS
The Challenge: Promote and generate online buzz for The Cheesecake Factory’s upcoming promotions; “Reunion of a Lifetime”, Stefanie’s Ultimate Red Velvet Cheesecake and National Cheesecake Day.
The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign
