Question of the day: Who is Sarah Killen?

Want instant fame on Twitter? Well Sarah Killen (@lovelybutton) didn’t set out with that goal but that’s what she’s getting now that Conan O’Brien has decided to follow her on Twitter. This makes her the first and only follower for the now out of work TV show host.

Published by Meghan Sager at NMS Blog on March 05, 2010 in New Media Strategies, Social Media, Twitter

Tweeting from the Tents: Fashionistas take to Twitter During New York Fashion Week

Anyone that knows me well knows that I have a (not-so) healthy obsession with designer Marc Jacobs.  Bags, watches, shoes, match books, you name it, if there is an “MJ” on it, I probably want it, or already own it.  So, you can imagine my surprise last Saturday when I got an email notification alerting me that “Robert Duffy is now following you on Twitter.”  The President of Marc Jacobs is following me on Twitter?

Published by Veronica Crosetto at NMS Blog on February 12, 2010 in New Media Strategies, Social Media, Pop Culture, Trends, Twitter

Savvy Savings When Cyber Shopping

Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.

Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper.  But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?

Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

Welcome, TwitCritics

Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.

Published by Sonja Olson at NMS Blog on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

The Future is Now: Social, Mobile, PayPal, UGC + Tagged Outing at Nats vs. Cubs

While we are certainly a biased sampling of hyper tech, tweet and device users, I do believe our experience of the game is one that is, in some ways, the future of how we as humans experience collective events like baseball games, concerts and rallies.

Published by at LeslieBradshaw.com on July 18, 2009 in New Media Strategies, NMS Public Affairs, Social Media, User Generated Content, Facebook, Tech Tools, Trends, Twitter, YouTube

6 Tips for Using Social Media in the Agriculture Industry

With tangible products being produced such as grapes and cars, vintners and automakers have a great opportunity to use social media to share their story. [...]  With that said, I have outlined six applications that I think are particularly useful for the agriculture industry.  Where appropriate, I also include my personal experiences in hopes to make it that much more real. 

Published by at LeslieBradshaw.com on May 20, 2009 in Digital PR, NMS Public Affairs, Social Media, Trends, Twitter, YouTube

Nielsen’s Twitter Take Nearly Half Baked, Part 2

Nielsen posted an update to their controversial report and in the process raised more questions than they answered.  The biggest problem is Nielsen's original claim that user retention is critical to long term growth.  While retention does play a role in growth, it is not as important as Nielsen states.  As can be seen in the chart below, a website with over 60% passer-by traffic can still reach 20 to 50 million US UMV's.  If you would like to see the data set, please check it out here.  All of the data points were taken from Quantcast. 

Published by Jayar Donlan at NMS Blog on May 01, 2009 in Digital PR, New Media Strategies, Metrics, Trends, Social Marketing, Twitter

Twitter Makes the 2009 NFL Draft A Sports Holiday to Remember

The NFL Draft is one of the most important dates on every serious football fan’s radar. No event offers a better reward for staying on top of breaking news and in-depth analysis than the NFL Draft. However, this year’s NFL Draft was different.  For the first time, the most important stories weren’t the ones written leading up to the draft – they were the ones during the draft.  The emergence of Twitter gave sports fans a chance to make the draft interactive, and they pounced on the opportunity.

Published by Renan Borelli at NMS Blog on April 28, 2009 in New Media Strategies, Social Media, Social Networks, Pop Culture, Twitter

A Tale of Two Panels – What You Are Missing When Panels Start Tweeting Back at Their Audiences

But what about panelists tweeting back at audience members at the same time they’re answering questions – engaging both in person and online simultaneously?  Does it add value, will we lose focus, or can we learn and have some fun at the same time?

Published by Brian Devine at NMS Blog on April 25, 2009 in New Media Strategies, NMS Public Affairs, Trends, Twitter

Social Media for Social Good: Ending the “R-word”

The “R-Word.”  It’s one of those words that may seem like just another piece of slang thrown into everyday language when describing something stupid, dumb or irrational. However, it is not just another piece of slang. It is an insult to those with intellectual disabilities. This is why the Special Olympics asked individuals to participate in “Spread the Word to End the Word”  on March 31st, 2009 – a campaign to raise the consciousness of society about the dehumanizing and hurtful effects of the R-Word and urge people to resolve to stop using it as an insult, casual or intended.

Published by at NMS Blog on April 03, 2009 in NMS Corporate, Digital PR, Issue Advocacy, New Media Strategies, Social Media, Facebook, Social Good, Twitter, YouTube